Customer Lifecycle Manager

Summary

Join Influ2, a B2B advertising platform, as a Customer Lifecycle Manager. You will deepen customer relationships, drive engagement, and ensure multi-threaded connections across our customer base. This role involves executing lifecycle-based engagement initiatives, managing relationship mapping, and driving customer advocacy programs. You will work cross-functionally with Customer Success, Operations, and Marketing to enhance customer experience, optimize retention, and strengthen upsell opportunities. The ideal candidate possesses 3+ years of marketing experience, ideally in B2B or tech, and a customer-centric mindset. Influ2 offers remote work flexibility, unlimited vacation, generous parental leave, and a comprehensive health package.

Requirements

• 3+ years of experience in marketing, ideally in B2B or tech
• Experience managing and growing customer communities, fostering peer-to-peer engagement
• Understanding of the power of direct mailer platforms in creating memorable touchpoints
• Customer-centric mindset: You thrive on helping customers succeed and love seeing them shine
• Stakeholder management: You naturally engage with multiple stakeholders—Sales, CS, and Ops—building trust and fostering collaboration
• Strategic customer engagement: You know how to blend personalized engagement with scalable programs that drive impact
• Creative thinking: You create experiences that make customers feel valued, supported, and excited to partner with us

Responsibilities

• Expand multilayered relationships: Develop relationship mapping to build and track engagement with decision-makers, champions, and influencers within customer accounts
• Enhance lifecycle engagement: Develop targeted programs for onboarding, adoption, retention, expansion, and advocacy to drive long-term customer success
• Scale 1:1 relationship programs: Balance high-touch engagement with scalable initiatives, such as automated nurtures and community-driven programs
• Optimize customer insights & reporting: Collaborate with Ops and CS to track engagement, analyze data, and improve attribution models connecting efforts to revenue impact
• Drive advocacy & loyalty: Execute surprise & delight campaigns, identify advocacy opportunities, and support customer storytelling efforts

Preferred Qualifications

Experience with HubSpot and Salesforce

Benefits

• Join a collaborative and innovative team with a flat organizational structure
• Take ownership of impactful customer engagement programs
• Enjoy remote work flexibility – no fixed working hours
• Benefit from the Unlimited Vacation policy to ensure a healthy work-life balance
• Receive Generous Parental Leave and other well-structured PTO and leave policies
• Enjoy a well-rounded health package with comprehensive medical, dental, and vision coverage designed to support you
• Be part of a high-growth company – we’ve raised $15M in Series A, maintained 18+ months of cash-positive operations, and achieved 50% growth