Data Scientist, Marketing

Summary

Join Descript's Growth team as a Marketing Data Scientist to build a measurement framework, optimize marketing performance, and drive data-informed business decisions. Partner with the Performance Marketing team to design and run experiments, build AI-powered tools for automation and insights, and create dashboards and reports on key metrics. Develop predictive models for lead scoring, campaign forecasting, and channel optimization. Collaborate with cross-functional teams to ensure data quality and usability. This pivotal role requires expertise in ads platforms, attribution modeling, and AI-enhanced analytics. The position can be remote in the US or based in the SF Bay Area.

Requirements

• Extreme ownership and resourcefulness to get things done
• Deep understanding of ads platforms (Meta, Google, Microsoft), data enrichment, and reverse ETL process through a CDP such as Segment or Census
• Strong working knowledge of incrementality testing, randomized controlled experiments and quasi-experiments
• Experience with building in-house attribution models
• Proven success working with both product-led growth funnels and sales-led GTM motions
• Experience with AI tools and frameworks for marketing analytics and optimization
• Familiarity with LLMs and how they can be leveraged to enhance marketing insights
• Understanding of how to build and deploy AI-powered prediction models for user behavior and conversion
• Bachelor's or Master's degree in a relevant field (e.g. computer science, mathematics, statistics, etc)
• 5+ years of experience in a data scientist or related role
• Proficient in SQL and at least one programming language such as Python or R

Responsibilities

• Define and Evolve Marketing Measurement
• Develop channel specific CAC targets accounting for audience intent and funnel stage
• Iterate and improve attribution models, while navigating platform-reported limitations and first-party data availability
• Drive incrementality measurement, partnering with the performance marketing team to design and run in-house conversion lift experiments
• Design and build AI-powered tools that automate routine marketing analyses and surface actionable insights
• Build Core Dashboards & Reporting
• Own the creation and ongoing refinement of marketing dashboards
• Ensure clear, automated, and actionable reporting on acquisition, retention, and monetization
• Lead Modeling & Forecasting Initiatives
• Create models to score leads based on their likelihood to convert, helping sales and marketing teams prioritize high-value prospects
• Build models to forecast campaign performance and support monthly budget allocation
• Develop recommendation systems that leverage user behavior data to suggest optimal channel mix and budget allocation
• Be a Strategic Partner
• Collaborate with Marketing, Sales, Product, and Analytics Engineering to ensure data quality, interpretability, and usability
• Champion high standards for experimentation, measurement, and statistical rigor across the org
• Proactively identify trends, patterns, and opportunities through data to improve day-to-day operations and drive user acquisition, activation, and retention

Benefits

• Generous healthcare package
• Catered lunches
• Flexible vacation time