Data Scientist, Marketing

Summary

Join Wealthfront's Data Science team as a Data Scientist embedded within the Marketing team, focusing on quantifying marketing's financial impact. Model the relationship between marketing costs and various factors, forecast revenue, and build reusable libraries for statistical analysis. Collaborate with the Marketing team to improve campaign efficiency, translate complex data into actionable insights, and mentor junior team members. This role requires advanced analytical skills, strong communication abilities, and experience in translating economic problems into mathematical frameworks. The ideal candidate will possess a Master's or PhD degree in a relevant field and 4-8+ years of experience as a Data Scientist.

Requirements

• Master's or PhD degree in Computer Science, Statistics, Operations Research, or Natural Sciences, with 4-8+ years of prior experience as a Data Scientist
• Proficiency in Python and SQL
• A strong foundation in practical Statistics and machine learning
• Strong mathematical and software engineering skills
• Fluency in long and short form oral and written communication
• Ability to sharpen or reframe project requirements through effective collaboration
• Strong desire and ability to mentor junior Data Scientists by exemplifying math, engineering and technical communication skills

Responsibilities

• Model the dependence of marketing costs on factors including marketing channel, geography, demographics, seasonality and macroeconomics (e.g. interest rates)
• Using statistical models to forecast revenue generation at different granularities (client-level, cohort-level, geo-level, quarterly, yearly etc) and by above demographic and economic factors
• Provide accuracy as well as explainability to cost and revenue forecasts; this might require building different models for the same outcome
• Create well-crafted and reusable libraries for statistical analyses and forecasting
• Collaborate with the Marketing team to define initiatives and experiments addressing marketing efficiency
• Articulate rationale, candidate approaches and milestones for projects
• Articulate technical information, including assumptions, methodologies, and outcomes to specialists across disciplines. Drive effective collaboration via clear presentations and shareable written docs
• Translate hunches to hypotheses and numbers into recommendations
• Absorb, articulate and influence marketing strategy

Preferred Qualifications

Experience in a Marketing facing role preferred, but not required

Benefits

• Medical, vision, dental
• 401K plan
• Generous time off
• Parental leave
• Wellness reimbursements
• Professional development
• Employee investing discount