ModSquad is hiring a
Demand Generation Content Writer

Summary

The job is for a Demand Gen Content Writer in the marketing team at ModSquad. The candidate should have 3-5 years of experience as a content writer, a bachelor's degree or equivalent, familiarity with the company's services and related technologies, excellent writing skills, time management skills, digital customer experience knowledge, and should be able to submit writing samples.

Requirements

• 3-5 years of proven success as a demand gen content writer
• Bachelor’s degree or equivalent
• Experience or familiarity with our services and related technologies (especially AI)
• Demonstrable knowledge of online content strategy and creation
• Excellent writing, editing, proofreading, and research skills
• Excellent time-management and organizational skills
• Highly familiar with digital customer experiences and the buyer’s journey

Responsibilities

• Develop an inbound content program and roadmap
• Maintain a content calendar with months of revenue-enabling ideas
• Conduct content and market research and run interviews
• Produce authoritative copy that educates and informs
• Write short and long-form pieces: everything from emails to ebooks
• Tailor and repurpose content to a variety of formats and channels
• Utilize SEO best practices to drive organic traffic
• Develop KPIs and track them through GA4, Hubspot, and Salesforce
• Analyze content performance metrics and optimize content accordingly

Preferred Qualifications

• Can articulate our value propositions and bring our messaging framework to life
• Experiments and iterates in a methodical, data-driven way
• Obsesses over ROI
• Stays abreast of new strategies and tactics in this quickly evolving area of marketing