Senior Digital & Social Marketing Manager

Summary

The job is for a Senior Digital & Social Marketing Manager at Center, a hyper-growth SaaS company backed by the co-founder of Concur. The role involves ideating and executing digital marketing strategies to drive awareness and interest in the company's expense management solution.

Requirements

• Minimum 5 years of SaaS marketing experience with a focus on content, brand, demand generation, digital or social marketing; agency experience a plus
• Minimum 3 years of experience in B2B content development specifically, working with writers and designers to develop and execute campaigns that perform; experience designing/executing integrated efforts across channels preferred
• Minimum 2 years of experience managing social media channels, including some level of experience executing influencer programs

Responsibilities

• Execute on brand and growth marketing strategy, developing assets with a focus on social, influencer and other key channels
• Lead organic social strategy, including planning, execution, and amplification to grow following, engage audiences, and increase industry share of voice through high-quality, on-brand content
• Drive influencer strategy in collaboration with creative, brand, and content teams to achieve customer growth and engagement goals
• Develop influencer programs that engage and capture our audiences where they go to be entertained and educated; driving conversions and subscriber interest across nurture channels (newsletter, Pardot, YouTube, etc.)
• Collaborate with content and creative teams to develop assets that support demand generation initiatives; evaluate and test new channels
• Partner with growth marketing to optimize campaign success based on performance metrics within each program
• Play a pivotal role in developing core Center assets that support awareness goals, educate on the problem space, and drive interest and engagement among target audiences

Benefits

• $125,000 - $145,000 a year + equity
• Competitive salary, performance bonus, generous paid time off, comprehensive health benefits and 401(k) participation
• Self-Managed PTO plan, 9 Paid Holiday’s, Paid Parental Leave, Commuter Stipend, and health care benefits including Medical, Dental, Vision, Long Term Disability, Base Life, AD&D, FSA, Commuter and 401(k)