Digital Analyst

Summary

Join Twin Health, a leading digital health company revolutionizing healthcare, as a Digital Analyst. You will leverage your data analysis skills to drive strategic decisions and enhance the digital customer experience. This role involves collaborating with cross-functional teams, utilizing various analytics tools, and delivering actionable insights. You will be responsible for designing tag management solutions, analyzing digital data, identifying areas for improvement, and developing A/B tests. The ideal candidate possesses a Bachelor's degree in a related field, 2+ years of experience in digital analytics, and expertise in tools like Google Analytics and Adobe Analytics. Twin Health offers a competitive compensation package, comprehensive benefits, and a remote-friendly work environment.

Requirements

• Bachelor’s degree in Data Science, Analytics, Marketing, Computer Science, or a related field. An advanced degree is a plus
• Proven experience (typically 2+ years) in digital analytics, data interpretation, and delivering actionable insights in a dynamic digital environment
• Deep expertise with tools such as Google Analytics, Adobe Analytics (or AEP), and Mixpanel
• Strong experience with tag management solutions (e.g., Google Tag Manager, Adobe Launch, or Telium) and a proven track record in technical debugging and quality assurance for both web and mobile analytics implementations
• Familiarity with marketing technology solutions like Salesforce, Braze, HubSpot, Webflow, Facebook, Instagram, and LinkedIn and similar platforms to support digital marketing analytics
• Experience in managing the complete analytics lifecycle—from requirements gathering and data integration to insights generation and optimization. Familiarity with API development and cloud-based data architectures is a plus
• Excellent troubleshooting skills and a strong analytical mindset
• Ability to interpret complex datasets and technical challenges, translating them into clear, actionable insights that drive digital strategy
• Excellent written and verbal communication skills
• Proven ability to work effectively with both technical and non-technical stakeholders—including marketing teams, product owners, and developers—to ensure accurate data capture and reporting

Responsibilities

• Engage with stakeholders to understand their needs and develop digital analytics measurement strategies that ensure those needs are met
• Design and configure tag management solutions based on requirements to ensure accurate digital data collection using platforms such as Google Tag Manager, Adobe Launch, or Telium
• Utilize various tools and techniques to collect, clean, and analyze digital data from sources such as websites, social media, and online campaigns
• Identify trends, patterns, and opportunities that can enhance the digital customer experience
• Translate analytical findings into clear, actionable insights and recommendations
• Identify areas for improvement, including website usability, conversion rates, and customer engagement
• Develop and execute A/B tests to validate insights and drive performance enhancements
• Work closely with marketing, product, and technology teams to align data-driven recommendations with overall business goals
• Present complex data insights clearly and concisely to non-technical stakeholders, including senior leadership
• Develop and maintain dashboards and reports to track key performance indicators, providing regular updates to stakeholders
• Collaborate with the data and analytics team to develop and refine a comprehensive data strategy and support the implementation of data-driven processes
• Ensure the accuracy and integrity of digital data through regular audits and troubleshooting discrepancies
• Confirm that data collection complies with HIPAA regulations and partner agreements
• Participate in special projects and initiatives related to digital analytics, including the implementation of new tracking methods or tools to support Twin Health’s overall digital strategy
• Additional duties as assigned

Preferred Qualifications

• Industry certifications in digital analytics platforms (e.g., Google Analytics, Adobe Analytics) or related digital marketing technologies
• Experience in a fast-paced digital technology or large enterprise health tech environment
• Familiarity with agile methodologies and project management tools
• Experience in B2B2C preferred

Benefits

• A competitive compensation package in line with leading technology companies
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan