Digital Marketing Analyst

Summary

Join ButterflyMX as a Digital Marketing Analyst and contribute to our customer acquisition strategy across paid channels. You will manage digital marketing platforms like Google Ads and Meta, developing and implementing comprehensive strategies to increase brand visibility. Analyze performance data to optimize campaigns for maximum ROI and collaborate with cross-functional teams. This role requires a strong quantitative background, proven experience in digital marketing, and proficiency in various marketing tools. The position offers competitive benefits, including comprehensive health insurance, 401k matching, generous PTO, and paid family leave.

Requirements

• 4-year undergraduate degree (quantitative field of study preferred)
• 2+ years of work experience, with a proven track record of successful digital marketing customer acquisition strategies
• Strong quantitative background, with experience using data and metrics to inform marketing decisions
• Experience working with Google Suite, WordPress, Hubspot, and Salesforce
• Experience building models in Excel through VLOOKUPs, pivot tables, and data visualization
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders to help drive our digital marketing efforts forward

Responsibilities

• Generate marketing-qualified leads for the sales team through hands-on management of digital marketing platforms such as Google Ads, Linkedin, Meta, Bing, etc
• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across these various digital platforms
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
• Oversee and manage paid digital advertising campaigns to maximize visibility and conversion rates
• Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities
• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays, 25 PTO days
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance