Digital Campaign Manager

Summary

Join Townsquare Ignite as a Digital Campaign Manager and become the technical link between sales and the centralized buying team. This remote position requires collaboration with various teams, assisting sales with campaign structure and launch, and acting as a liaison between client services and local markets. You will be responsible for the design, implementation, optimization, and reporting of digital campaigns, contributing to accelerated sales and reduced cancellations. The role involves coaching sales professionals, overseeing proposal approvals, providing campaign insights, and managing campaign pre- and post-launch activities. Success hinges on strong communication, collaboration, and attention to detail within a fast-paced digital advertising environment.

Requirements

• Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
• Exceptional Communicator. Experience taking the lead in interdepartmental projects
• Experience with digital ad messaging best practices (does not build the ads)
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
• 1+ years experience in digital advertising
• 4-year college degree or comparable work experience required

Responsibilities

• Coach & develop sales professionals on our product capabilities
• Oversee technical approval of proposals being built by our sales strategists
• Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyers
• Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.)
• Assigns targeting segments based on experience and overall tactic mix
• Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs)
• Responsible for compiling all elements of the insertion order and scheduling the campaign to be trafficked
• Primary point of contact for local markets you support to our centralized buying, client services, and analytics teams
• Support local market as client optimizations, revisions, upsells and renewals come in from our post-sale teams
• Continually refine and improve continuity between all workgroups

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary