Digital Campaign Manager - Collections

Summary

Join M-KOPA as a data-driven Digital Campaign Manager to develop and execute digital campaigns focused on improving loan repayment rates and optimizing collection strategies. You will work with cross-functional teams to drive impactful campaigns that enhance collections effectiveness while maintaining positive customer relationships. As part of the Repayments Product Group, you will be responsible for driving M-KOPA's collections performance, collaborating with product managers, credit analysts, and commercial operators across multiple countries. This fully remote role involves travel across different markets and working within the UTC -1 through UTC+3 time zones. M-KOPA fosters a low-ego environment that values diversity, innovation, and collaboration. You will be empowered to make data-driven decisions and prioritize solutions.

Requirements

• 3+ years experience and track record in developing and executing digital campaigns
• Experience with collections management systems and customer segmentation strategies
• Proficiency in A/B testing and campaign optimization techniques
• Strong analytical skills
• Excellent communication and stakeholder management skills
• Ability to balance collection effectiveness with customer experience
• Experience working with diverse, distributed teams across multiple countries

Responsibilities

• Developing and executing collections campaigns. Create and manage targeted collections campaigns, identify at-risk customer segments, and utilize various channels including SMS, in-app notifications, and social media to drive timely repayments
• Conducting A/B testing. Plan and execute tests to optimize collection strategies and campaign effectiveness. Analyze results to make data-driven decisions and improve collection rates
• Collaborate with our analysts to track and analyze campaign performance. Define core collection metrics and KPIs. Monitor campaign effectiveness, prepare performance reports, and provide actionable insights for improving collection rates
• Optimizing collection journeys. Analyze customer data to identify barriers to payment and opportunities for improvement. Implement changes to collection workflows to increase payment rates
• Collaborating cross-functionally. Work with credit, product, commercial, customer care, and analytics teams to align collection strategies with business objectives. Use customer feedback and data to improve collection effectiveness

Benefits

• At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training
• We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility