Digital Campaign Manager

Summary

Join M-KOPA as a data-driven Digital Campaign Manager to develop and execute digital campaigns focused on improving loan repayment rates. You will work with cross-functional teams to drive impactful campaigns, enhancing collections effectiveness while maintaining positive customer relationships. This fully remote role involves collaborating with product managers, credit analysts, and commercial operators across multiple countries. You will be responsible for driving M-KOPA's collections performance, supporting our mission of being a transformative financial partner. The role requires 3+ years of experience in developing and executing digital campaigns and proficiency in A/B testing and campaign optimization techniques. M-KOPA offers diverse development programs, coaching partnerships, and on-the-job training, along with family-friendly policies and flexibility.

Requirements

• 3+ years experience and track record in developing and executing digital campaigns
• Experience with collections management systems and customer segmentation strategies
• Proficiency in A/B testing and campaign optimization techniques
• Strong analytical skills
• Excellent communication and stakeholder management skills
• Ability to balance collection effectiveness with customer experience
• Experience working with diverse, distributed teams across multiple countries

Responsibilities

• Develop and execute collections campaigns. Create and manage targeted collections campaigns, identify at-risk customer segments, and utilize various channels including SMS, in-app notifications, and social media to drive timely repayments
• Conduct A/B testing. Plan and execute tests to optimize collection strategies and campaign effectiveness. Analyze results to make data-driven decisions and improve collection rates
• Collaborate with our analysts to track and analyze campaign performance. Define core collection metrics and KPIs. Monitor campaign effectiveness, prepare performance reports, and provide actionable insights for improving collection rates
• Optimize collection journeys. Analyze customer data to identify barriers to payment and opportunities for improvement. Implement changes to collection workflows to increase payment rates
• Collaborate cross-functionally. Work with credit, product, commercial, customer care, and analytics teams to align collection strategies with business objectives. Use customer feedback and data to improve collection effectiveness

Benefits

• Diverse development programs
• Coaching partnerships
• On-the-job training
• Family-friendly policies
• Prioritize well-being
• Embrace flexibility