Digital Marketing Intern

Summary

Join HubSpot as an intern and contribute to AI-driven projects that enhance website performance, chatbot experiences, and marketing automation. The AI Website Intern will focus on improving website processes and user experiences through AI innovation and data analysis. The Conversational Marketing Intern will concentrate on optimizing chatbot and live chat experiences by analyzing conversational data and identifying opportunities for AI-driven improvements. Both internships involve collaboration with cross-functional teams, data analysis, A/B testing, and reporting on findings. Interns will gain valuable experience in AI, digital marketing, and user experience. HubSpot offers competitive hourly compensation and various benefits.

Requirements

• Interest in Artificial Intelligence and digital marketing
• Strong copywriting and communication skills
• Analytical mindset—comfortable working with data in Google Sheets or Excel
• Ability to design, execute, and report on experiments
• Passion for user experience and website optimization
• Organizational skills to track, analyze, and present insights
• Strong interest in Artificial Intelligence and Conversational Marketing
• Analytical mindset—experience with Google Sheets, Excel, and data-driven insights
• Interest in experiment design, A/B testing, and reporting
• Passion for user experience and chat-based customer interactions
• Strong communication and storytelling skills to enhance chatbot messaging
• Organizational skills to track, analyze, and optimize chatbot strategies

Responsibilities

• Identify AI-driven opportunities to enhance website processes and user experiences
• Design and launch A/B tests and experiments to improve performance
• Collaborate with cross-functional teams (Creative, Web Strategy, Marketing Tech, and Inbound Success)
• Assist in managing projects from planning to execution, including analyzing data and reporting on findings
• Stay up to date on the latest AI trends and emerging marketing technologies
• Optimize and improve chatbot and live chat experiences on the website
• Experiment with AI-driven chat features to enhance customer interactions
• Work with the HubSpot conversations tool to design and implement chat improvements
• Analyze and report on chatbot engagement, user behavior, and conversion data
• Partner with regional marketing teams to develop a global conversational marketing strategy
• Collaborate with live chat agents to strike the right balance between automation and human interaction

Preferred Qualifications

• Familiarity with website management, conversion rate optimization, and HubSpot
• Experience using Looker, Amplitude, or similar reporting tools
• Familiarity with live chat, chatbots, and AI-driven automation
• Experience using HubSpot for conversational marketing
• Hands-on experience with Looker, Amplitude, or similar reporting tools

Benefits

• Cash compensation range: 25 USD Hourly
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Some roles may also be eligible for overtime pay