Digital Marketing Manager - Content Creator

Summary

Join LegalMatch Philippines and become our creative, organized, and proactive Digital Marketing Manager & Content Creator. This full-time role requires planning, developing, implementing, overseeing, and refining all digital marketing efforts, including email, SMS, and social media campaigns targeting B2B and B2C audiences. You will create and repurpose content across various channels, ensuring effectiveness in meeting KPIs. The ideal candidate is passionate about multimedia content creation and storytelling, and understands how to engage different customer segments to drive sales. You will spearhead the company's digital presence and produce engaging content to convert target audiences into active users of our legal-tech platform. This position demands strong collaboration skills and the ability to manage multiple projects simultaneously. Apply today to join our dynamic and innovative team!

Requirements

• Proven experience as a digital marketing manager creating effective strategies and campaigns, proficient with Facebook Ads Manager and LinkedIn Campaign Manager
• Detail-oriented with a strong sense of design, brand consistency, and best practices for success on Facebook, Linkedin, Instagram, and YouTube – as well as email and SMS
• Strong capacity to organize information, create multimedia content (graphic design, image posts, videography), and manage multiple complex projects at the same time
• Excellent verbal and written communication skills
• Must be a self-starter and a team player who can work independently and also take direction and adjust quickly to feedback from the internal team

Responsibilities

• Stay up-to-date with effective digital marketing trends and styles, plan creative on-brand concepts, and craft compelling content for our target B2B and B2C audiences
• Work with AI-tools and other creatives (including writers, videographers, graphic designers) to deliver multimedia content, optimized for each digital channel and platform
• Manage an integrated communications calendar, oversee aligned content production, and schedule/publish content across multiple channels, platforms, and accounts
• Establish relationships with digital media influencers to develop a strong network for cross-promotional campaigns
• Manage reputation and communicate with customers on different channels and platforms
• Collaborate with the sales and marketing team to run successful ad campaigns
• Monitor analytics to refine organic strategies and improve results
• Communicate effectively with all stakeholders, including senior management