VisionPoint Marketing is hiring a
Digital Marketing Specialist

Summary

VisionPoint Marketing is hiring a Digital Marketing Specialist to join their team. The specialist will collaborate with marketing strategists and account directors on digital marketing strategies and plans for clients. They will execute advertising campaigns across various digital channels, consult with analytics teams, and maintain knowledge of CRO best practices. A Bachelor's degree in Marketing or related field and 2+ years of experience are preferred.

Requirements

• Bachelor’s degree in Marketing or a related field, or equivalent experience
• Solid understanding of Google Analytics and digital marketing metrics
• Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment

Responsibilities

• Collaborate with Marketing Strategists and Account Directors in the execution of digital marketing strategies and plans for VisionPoint’s clients
• Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include: multimedia/programmatic media, SEM, social media
• Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports
• Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance

Preferred Qualifications

2+ years of experience in a comparable role

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Remote work, flexible hours
• Life and disability insurance
• Bonuses and incentives
• Professional development opportunities
• Wellness programs
• Family and parental leave