Digital Media Planner

Summary

Join Allied Global Marketing, a leading entertainment marketing agency, as a strategic media planner. You will develop and execute inventive paid media strategies for entertainment clients, managing the full media plan lifecycle from strategy to reporting. This role requires 2+ years of digital media experience, including direct buy, paid social, paid search, and/or programmatic campaigns. The position is fully remote but requires East Coast hours. Allied offers a comprehensive benefits package including medical, dental, vision, disability, life insurance, 401k, and flexible PTO.

Requirements

• 2+ years of digital media strategy, planning, and buying experience
• A solid time as a digital-focused associate/assistant learning the ins and outs of direct buy, paid social, paid search, and/or programmatic campaigns

Responsibilities

• Participate in strategy development and align with senior team members
• Create media plan, handle updates based on internal and client feedback
• Present/Send media plan to client and/or support senior team member presenting plan as needed
• Negotiate with media vendors
• Oversee and work with associate on campaign set-up and optimizations
• Review campaign performance, suggest, make optimizations
• Work with associate to review reporting, help identify insights – If identified, help flush out to discover the “why” and “what’s next”
• Lead on client communication
• Review campaign/platform set up and budget to ensure correct set up
• Actualize media plan based on campaign end or monthly Adazzle actuals
• Brainstorm strategy across teams in terms of audience building, creative development, etc
• Oversee all platform pacing efforts against the media plan
• Decide who will lead day-to-day client communications

Preferred Qualifications

Please highlight any experience you have with the entertainment business

Benefits

• Medical, dental, vision, short-term and long-term disability and life insurance
• 401k
• Flexible PTO
• 10 company paid holidays
• Remote work