Digital Media Planner/Buyer

Summary

Join Bluelight, a leading software consultancy, as a Media Planner and Strategist. You will develop and execute comprehensive media plans, manage campaigns across various platforms (Google Ads, social media, programmatic display), and analyze performance data to optimize results. This role requires 3+ years of experience in advertising, strong project management skills, and expertise in digital media planning and buying. You'll work with cutting-edge technologies and collaborate with top professionals. Bluelight offers competitive salaries, bonuses, generous PTO, flexible hours, remote work options, and professional development opportunities.

Requirements

• 3+ years of experience in the advertising agency environment
• Has strong project management skills
• Proven experience in digital media planning and buying, with a strong focus on performance marketing
• In-depth knowledge of various digital media channels and platforms
• Expertise in tracking and analyzing campaign performance data
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Proficiency in media planning and buying tools

Responsibilities

• Develop comprehensive media plans aligned with client goals and target audiences
• Conduct in-depth research and analysis to identify optimal media channels and strategies
• Determine budget allocation across channels based on performance and objectives
• Stay abreast of emerging digital media trends, technologies, and AI integrations
• Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process
• Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display)
• Manage relationships with external vendors responsible for day-to-day campaign management
• Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills
• Analyze campaign performance data to identify areas for optimization and improvement
• Generate regular reports on campaign performance and insights
• Monitor and control media budgets across all channels
• Ensure campaigns are delivered within budget and on schedule
• Identify cost-saving opportunities without compromising campaign effectiveness

Benefits

• Competitive salary and bonuses, including performance-based salary increases
• Generous paid-time-off policy
• Flexible working hours
• Work remotely
• Continuing education, training, conferences
• Company-sponsored coursework, exams, and certifications