Digital Media Planner/Buyer

Summary

Join Bluelight, a leading software consultancy, as a Media Strategist and utilize your expertise in Google Campaign Manager, Meta Ads Manager, and LinkedIn Ads to develop and execute high-performing media campaigns. You will be responsible for planning, executing, and optimizing media strategies, conducting in-depth research, and managing budgets. The ideal candidate possesses 3+ years of experience in advertising, strong project management skills, and in-depth knowledge of digital media channels. Bluelight offers a competitive salary, bonuses, generous paid time off, flexible working hours, remote work options, and professional development opportunities. This role provides a chance to work on diverse projects, collaborate with top professionals, and contribute significantly to client success. If you are passionate about driving results and building stronger brands, apply now!

Requirements

• 3+ years of experience in the advertising agency environment
• Has strong project management skills
• Proven experience in digital media planning and buying, with a strong focus on performance marketing
• In-depth knowledge of various digital media channels and platforms
• Expertise in tracking and analyzing campaign performance data
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Proficiency in media planning and buying tools

Responsibilities

• Develop comprehensive media plans aligned with client goals and target audiences
• Conduct in-depth research and analysis to identify optimal media channels and strategies
• Determine budget allocation across channels based on performance and objectives
• Stay abreast of emerging digital media trends, technologies, and AI integrations
• Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process
• Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display)
• Manage relationships with external vendors responsible for day-to-day campaign management
• Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills
• Analyze campaign performance data to identify areas for optimization and improvement
• Generate regular reports on campaign performance and insights
• Monitor and control media budgets across all channels
• Ensure campaigns are delivered within budget and on schedule
• Identify cost-saving opportunities without compromising campaign effectiveness

Benefits

• Competitive salary and bonuses, including performance-based salary increases
• Generous paid-time-off policy
• Flexible working hours
• Work remotely
• Continuing education, training, conferences
• Company-sponsored coursework, exams, and certifications