Media Planner and Buyer

Summary

Join our team as a Media Planner/Buyer and contribute to the development and execution of innovative media strategies for our clients. You will collaborate with marketing leads, manage media plans across digital and traditional channels, and ensure seamless campaign delivery. This role requires strong analytical and communication skills, proficiency in media planning software, and 3-5 years of experience in media planning, with a focus on digital media. We offer a competitive salary, unlimited PTO, comprehensive benefits, and opportunities for professional development. The position is available remotely or in an office setting, depending on company policy. We are an equal opportunity employer and value diversity.

Requirements

• 3-5 years of experience in media planning, with a focus on digital media
• Bachelor’s degree in Advertising, Marketing, Communications, or related field
• Agency experience
• Comfortable in a fast-paced, client service environment
• Proficiency with Microsoft Office Suite, especially Excel and Powerpoint
• Strong communication, analytical, and organizational skills
• Very detail oriented
• Client service focused
• Ability to manage multiple projects in a dynamic environment
• Experience with media planning software (e.g., STRATA, Media Ocean, Prisma and Spectra)

Responsibilities

• Work closely with marketing lead on account(s) to develop and implement and present media strategies aligned with client business goals and marketing objectives
• Own detailed plan development and management including RFP management, rate and added value negotiation, innovative opportunities and results-driving recommendations, flighting, reconciliation
• Lead the execution of media plans across digital and traditional channels, ensuring seamless campaign delivery
• Participate in the financial aspects of media planning, including billing reconciliation and media buy execution. Manage make-goods and added value
• Contribute to media strategy, campaign reports, and client presentations
• Stay abreast of industry trends and developments in both digital and traditional media and share out recommendations with team
• Build and maintain relationships with media vendors, exploring innovative opportunities for clients
• Use research tools to define target audiences and identify strategic media buying opportunities
• Be seen as a reliable resource to clients and internal team members
• Work with internal teams to ensure effective campaign execution and alignment with client objectives

Preferred Qualifications

• Traditional media experience is a plus
• Experience working in Healthcare and/or Higher Education is a plus!

Benefits

• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual bonuses for all levels
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)