Digital Transition Associate

Summary

Join Asset Living as a Digital Transitions Associate and play a crucial role in optimizing and maintaining the digital presence of our properties. You will ensure website content aligns with Asset Living standards, manage domain-related tasks, conduct audits, and enhance digital curb appeal across multiple platforms. Responsibilities include website content optimization, digital audits and performance monitoring, domain and technical management, and overseeing property presence across various online platforms. The ideal candidate is detail-oriented, analytical, and experienced in digital marketing, website management, and performance tracking. A bachelor's degree in a related field and proven marketing support experience are required. Preferred qualifications include experience in digital marketing and familiarity with specific platforms.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• Proven experience in marketing support or a similar role
• Strong written and verbal communication skills
• Knowledge of consumer/user digital experience
• Familiarity with online digital marketing platforms
• Excellent organizational skills with the ability to multitask and prioritize effectively
• Creative mindset with a keen eye for detail
• Strong analytical and problem-solving abilities
• Ability to work independently as well as collaboratively in a team environment

Responsibilities

• Review and optimize website content to ensure branding consistency, mobile and web optimization, and adherence to Asset Living standards
• Perform ongoing website maintenance, including content updates, bug fixes, and design adjustments
• Monitor and improve website performance, focusing on user experience enhancements such as site speed and conversion optimization
• Assist with in-house website setups
• Manage integrations and setup processes for third-party website providers
• Conduct regular audits on Google Analytics (GA), Google Tag Manager (GTM), and chatbots to ensure proper tracking and functionality
• Perform quarterly website reviews to identify areas for improvement and implement optimization strategies
• Provide detailed reporting on website and marketing performance, offering insights and recommendations for growth
• Manage and monitor domain-related tasks, including renewals, SSL certificates, and domain forwarding
• Ensure seamless transitions between old and new domains to maintain SEO value and website functionality
• Oversee property presence across Google, Google My Business (GMB), social media, Internet Listing Services (ILS), and websites to ensure consistency and accuracy
• Assist in implementing strategies to enhance digital curb appeal and drive online engagement

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• 1+ years of experience in digital marketing, website management, or a related field
• Strong understanding of Google Analytics, Google Tag Manager, and SEO best practices
• Experience managing website content and technical elements, including domains, SSL, and hosting platforms
• Proficiency in ILS platforms such as Apartments.com, Zillow, and RentCafe is a plus
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Excellent communication, problem-solving, and project management skills