Director - Marketing Operations and Analytics

Summary

Join OpenTable, a leading industry player with millions of diners and thousands of restaurant partners, as their Director of Marketing Operations & Analytics. This remote role (transitioning to hybrid in Toronto) offers a pivotal role in shaping OpenTable's marketing strategies using first-party user data. You will lead a team, collaborate with engineering and analytics teams, develop attribution models, and guide capital allocation. The position requires strong analytical and communication skills, experience with marketing technologies, and a proven track record in marketing operations and analytics. OpenTable provides a competitive salary and benefits package, including health insurance, paid time off, parental leave, and professional development opportunities. This role is crucial for optimizing marketing spend and performance, leveraging data to enhance customer lifetime value and overall marketing effectiveness.

Requirements

• BA/BS degree, preferably in mathematics, marketing, analytics, or a related field
• 10+ years of experience in Marketing Operations and/or Analytics, with a proven track record of team leadership
• Experience managing ESPs; marketing automation platforms such as Iterable or Braze; CDPs like Salesforce Marketing Cloud and Segment; testing platforms like Optimizely
• Advanced proficiency in SQL and experience with analytics platforms and reporting tools
• Strong analytical and problem-solving skills with meticulous attention to detail
• Proven ability to work cross-functionally and communicate complex technical concepts to non-technical stakeholders
• Deep knowledge of ROI-driven paid media, customer LTV, multi-touch attribution, and incrementality testing
• Ability to balance high-level strategic thinking with hands-on execution
• Exceptional analytical and executive communication skills

Responsibilities

• Lead, coach, and develop a marketing operations and analytics team, fostering a culture of excellence, accountability, and continuous improvement
• Collaborate with Engineering to implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing investment and conversion
• Partner with channel owners and drive the development of the B2C MarTech stack, including CRM and measurement tools, ensuring integration and effective usage
• Partner with the central analytics team to deliver actionable insights and recommendations on marketing strategies, including driving thinking around Diner LTV
• Develop and refine multi-touch attribution models to accurately assign credit for traffic and conversions across diverse marketing channels and touchpoints
• Guide efficient capital allocation through testing, attribution modeling, and media mix modeling
• Collaborate with Data Engineering to unlock the value of first-party data in marketing efforts
• Champion a test-and-learn culture, supporting A/B testing, experimentation, and advanced analytics to improve marketing effectiveness

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• 20 days of paid time off upon start
• Private health and dental insurance
• Life and Disability insurance
• This role is eligible to be considered for an annual bonus and equity grant