Director of Ad Operations- CTV Supply

Summary

Join Lamark Media, an integrated digital marketing firm, as their Director of Ad Operations – CTV Supply. Lead and mentor the Ad Operations team, cultivating a culture of excellence and continuous improvement. Oversee end-to-end management of programmatic CTV campaigns, ensuring on-time and within-budget delivery exceeding performance benchmarks. Develop and implement best practices, processes, and workflows, monitoring performance data to identify trends and opportunities. Stay ahead of industry trends and emerging technologies, collaborating with Product and Engineering teams to enhance platforms. Serve as the strategic point of contact for stakeholders, developing and maintaining relationships with DSP, SSP, and demand partners.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent work experience)
• 8+ years in digital ad operations, with at least 4+ years in a leadership role
• Proven track record managing CTV and programmatic campaigns at scale
• Hands-on experience with SSPs, DSPs, and ad serving platforms (e.g., FreeWheel, Xandr, Google Ad Manager, Magnite, PubMatic)
• Strong understanding of PMP deal structures, inventory monetization, and yield optimization
• Familiarity with third-party verification tools (IAS, DoubleVerify, Moat)
• Deep knowledge of industry standards (IAB guidelines, VAST/VPAID, OpenRTB)
• Exceptional leadership and team development abilities
• Analytical mindset with strong reporting and data interpretation skills
• Excellent communication, negotiation, and relationship management capabilities
• Understanding of Audience Targeting : Ability to target specific demographics, psychographics, and behaviors effectively
• Data-Driven Decision Making : Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA)
• Analytics & Reporting : Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns

Responsibilities

• Lead, mentor, and inspire the Ad Operations team, cultivating a culture of excellence, collaboration, and continuous improvement
• Define and execute strategic initiatives that align with company growth goals, particularly in CTV supply and programmatic delivery
• Ensure the team has access to the necessary tools, training, and resources to excel
• Lead SSP/DSP training sessions for new team members
• Oversee end-to-end management of programmatic CTV campaigns: setup, trafficking, optimization, troubleshooting, and reporting
• Ensure campaigns are delivered on time, within budget, and exceed performance benchmarks
• Collaborate with Sales, Client Services, Media, and Analytics teams
• Validate tag functionality and troubleshoot technical issues
• Plan and forecast inventory availability across platforms
• Develop and implement best practices, processes, and workflows
• Monitor and analyze performance data to identify trends and opportunities
• Ensure compliance with industry standards and regulations
• Design and optimize PMP deals to maximize yield
• Manage inventory quality and work with third-party verification vendors
• Prioritize work, understanding inbound requests and upcoming deadlines across the business
• Create best practices in the department to scale the onboarding, testing, and deployment of partners
• Stay ahead of industry trends and emerging technologies
• Collaborate with Product and Engineering teams to enhance platforms
• Evaluate and integrate third-party tools
• Serve as the strategic point of contact for stakeholders
• Develop and maintain relationships with DSP, SSP, and demand partners
• Negotiate and manage partner agreements

Preferred Qualifications

• Experience with cross-functional collaboration across creative, strategy, and analytics teams
• Strong presentation and communication skills for client and internal stakeholder engagement
• Experience building consistent brand voice and messaging
• Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement
• Familiarity with advanced programmatic TV targeting and measurement methodologies
• Presentation & Communication Skills: Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner
• Brand Voice & Messaging: Experience working with clients to develop consistent messaging and tone that aligns with their brand identity
• Campaign Performance Analysis: Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics

Benefits

• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences