Future is hiring a
Director of Audience Development

Summary

The Director of Audience Development will be responsible for audience growth across various channels, collaborate with teams to evolve the subscriber journey, and implement new retention strategies. The role requires a minimum of 7 years of experience in audience development or related fields, excellent communication skills, and comfort presenting ideas to various audiences.

Requirements

• A minimum of 7 years of experience in an audience development, growth marketing, product marketing or advertising role, preferably at a digital/advertising/publishing company
• Results-driven self-starter who can manage multiple projects simultaneously
• Outside-the-box thinking and a love for numbers and data
• Excellent written, verbal and interpersonal skills
• A proven track record of working cross-functionally across multiple departments and teams
• Comfortable presenting ideas to various audiences, including senior management

Responsibilities

• Develop strategies and playbooks to grow audiences across all of Future B2B’s channels: email, web, print, events and webinars
• Closely manage existing audiences and deliver monthly reporting around audience growth and engagement
• Work collaboratively with Editorial and Product to implement new ways to interact with audiences and increase on-platform engagement
• Run competitive analysis to ensure product market fit and implement strategies to maintain an edge over competitors
• Constantly test and evaluate audience acquisition partners and vendors
• Partner with Sales, Editorial and Partner to determine the best use of the audience budget
• Create new reports and dashboards in partnership with our BI team to enhance our ability to track our audience growth initiatives

Benefits

• Huge opportunities to learn and develop
• Fantastic culture where we really do care about our people and want everyone to succeed
• Varied roles mean you’re not pigeonholed into one finite area but get the opportunity to develop a wide range of skills and experience
• 401k match and health Insurance; ranging from medical to dental and even vision care
• Unlimited holiday because we trust you to manage your workload and time
• Share in our success whereby every colleague is eligible to join our profit pool bonus scheme - if Future hits their performance targets all colleagues may receive a bonus