Blackpoint Cyber is hiring a
Director of Product Marketing in Worldwide

Summary

The Director of Product Marketing at Blackpoint Cyber is responsible for binding the product strategy to tactics needed for sales and marketing success. They will define GTM strategies, market narrative, and product positioning, and drive product launches and partnerships.

Requirements

• 10-15 years of experience in product marketing and related marketing function for SaaS solutions and the cybersecurity space
• Proven track record of developing and delivering GTM plans
• Strong technical background in top industry leading marketing tools
• Strong ability to properly translate and articulate positioning and technology
• Strong quantitative and business analysis skills to measure KPIs of the organization
• Ability to prioritize numerous simultaneous tasks to fulfill business objectives
• Bachelor’s Degree in Marketing or equivalent

Responsibilities

• Define GTM strategies, market narrative, and product positioning
• Drive the execution of product launches and partnerships
• Partner with demand generation and global marketing teams to design and launch campaigns
• Drive GTM strategy for Blackpoint’s product offering
• Gather customer feedback and input of product offerings, issues and suggestions for future enhancements and roadmaps
• Produce competitive analysis including battle cards and other collaterals to enable the sales org to articulate BP’s value proposition

Preferred Qualifications

Strong experience in selling and marketing to channels market especially MSPs and mid-market enterprise