Director, Planning

Summary

Join Power Digital as a Director, Planning and lead the execution and performance of the Planning Pod. You will be responsible for developing our planning product, leading a team of media planners, and creating strategic media plans for enterprise accounts. This role requires 8+ years of experience in cross-channel media strategy and proven expertise in media planning fundamentals. You will collaborate with internal teams and clients, ensuring media plans align with performance metrics. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), robust benefits, and unlimited opportunities for growth and leadership.

Requirements

• 8+ years of experience in cross-channel media strategy/planning, preferably in an agency setting
• Proven expertise in media planning fundamentals, including campaign structures, tracking, and optimization approaches
• Strong understanding of audience analysis and demographic trends for full-funnel strategies
• Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools
• Excellent communication and organizational skills to collaborate effectively across teams
• Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team of media planners. 2-3 years of team management experience, ideally 2-3 direct reports
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter
• Excellent problem solving, communication, and decision making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations
• Team-oriented and collaborative, effective interpersonal skills, highly organized

Responsibilities

• Own & Present Strategic Cross-Channel Media Plans: Lead the development of strategic media plans for enterprise and priority accounts. This includes aligning objectives and KPIs, defining audience targeting, optimizing media channel mix and tactics, selecting channels/partners, and establishing measurement frameworks to drive full-funnel performance
• Lead Planning Product: Oversee the development and execution of client-facing media planning solutions. This includes facilitating high quality client work, ensuring that processes, teams, and output are maximized for client success
• Oversee Process Improvement & Efficiency: Drive operational efficiency through tools, processes, and product development and enhancements to enable the team to support rapid growth
• Team Management & Leadership: Manage a team of media planners, guiding them in their media strategy development and ensuring consistency in the quality and effectiveness of deliverables. Deliver timely, constructive and actionable feedback to team members to up-level their performance and propel their career development. Support key department initiatives such as recruitment, staffing, training, onboarding and more
• Cross Functional Collaboration: Collaborate with internal teams and clients to ensure media plans align with performance metrics, attribution models, and client KPIs, blending strategic inputs with optimization outputs. Partner with the Data Intelligence team to continuously refine media strategies using incrementality testing results
• New Business Support: Assist the Revenue and Analyst teams by creating collateral development, supporting pitches, and collaborating closely with the dedicated sales lead
• Thought Leadership: Stay in the know on key industry trends, tools, partners, and innovations. Participate in events such as conferences, speaking opportunities, blog content and training. Develop unique and differentiated POVs on market trends
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives