OneRail is hiring a
Director, Product Marketing in Worldwide

Summary

The job is for a Director of Product Marketing at OneRail, a technology startup in Orlando, Florida. The role involves creating and executing the product marketing strategy, understanding customer needs, and collaborating with teams to develop and market products. Remote work is possible but preference is given to on-site candidates.

Requirements

• At least one year of experience working within the Logistics/Fulfillment Industry
• 5+ years of B2B product marketing experience within a SaaS business with at least 2 years in a market-facing role
• Proven experience marketing to technical buyers
• Demonstrated ability to uncover and deeply understand customer needs
• Proficient in Microsoft Suite, HubSpot, Salesforce, Monday.com, Slack, Google Analytics, Paperflyte
• Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram
• Exceptional ROI-tracking skills
• Strong public speaking skills
• Collaborative and team-oriented attitude
• Experienced in a startup environment
• Bachelor’s degree in business or marketing; MBA preferred. Real-world, comparable experience required

Responsibilities

• Plan, implement and manage OneRail's overall product and services marketing strategy
• Implement new product strategy working closely with the product team
• Lead customer research
• Develop a marketing plan for the products supported, including key activities and budgets
• Assess the effectiveness of marketing programs and report back to the business
• Manage customer expectations and coordinate release and installation of marketing activities at product launch
• Enhance product definition and positioning using competitive information, market and product analysis
• Support sales and marketing through tools, training, and market expertise
• Identify all launch activities and ensure tasks are assigned to responsible parties
• Coordinate product launch team meetings, establish and supervise related activities
• Facilitate market research approach, methodology, and integration of findings into the product marketing department
• Recruit and develop a team of product marketing professionals
• Analyze company technology, customer requirements, workflows, market trends, and competitive gaps
• Develop and maintain relations with customers to understand their needs
• Translate customer needs into direction and features for products
• Merge data-driven market understanding with customer feedback to prioritize go-to-market strategies
• Conduct win/loss analysis to better understand product messaging and sales approach resonance

Benefits

• Competitive base compensation
• Health Insurance with generous company contribution (medical, dental, vision)
• Company-paid life insurance, short-term and long-term disability
• 4% 401K match with immediate vesting of Company match
• Continuing Education Opportunities
• Flexible/Open (Uncapped) Paid Time Off (PTO) Policy
• Generous Company-paid Holidays