Director, Programmatic Yield Optimization

Summary

Join Newsweek as the Director, Programmatic Yield Optimization and take ownership of analyzing and improving the performance of our open market programmatic revenue. This strategic role requires a data-centric thinker passionate about analyzing auction data, identifying patterns, and optimizing revenue per mille (RPM) and overall yield. You will collaborate with analytics, product, and ad operations teams to guide yield strategy and decision-making, turning data into actionable insights. Responsibilities include analyzing auction data to drive revenue, developing and refining yield strategies, and collaborating cross-functionally. The ideal candidate possesses 10+ years of experience in programmatic yield, ad operations, or analytics, strong data skills, and a deep understanding of programmatic auctions. A competitive salary of $140,000 commensurate with experience is offered.

Requirements

• 10+ years of experience in programmatic yield, ad operations, or analytics with a strong understanding of digital advertising mechanics
• Strong data skills with comfort analyzing large datasets using tools like SQL, BigQuery, Excel, Looker, or Tableau
• Deep understanding of how programmatic auctions work, including floor pricing, header bidding, and supply-side dynamics
• Analytical thinker with a proactive mindset and a track record of identifying monetization opportunities through data
• Familiarity with ad tech platforms such as Google Ad Manager and leading SSPs (e.g., Magnite, Index Exchange, Xandr)

Responsibilities

• Analyze Auction Data to Drive Revenue
• Lead deep-dive analysis of bid behavior, pricing trends, inventory performance, and auction dynamics to identify opportunities for improving open market revenue and RPM
• Monitor programmatic KPIs such as bid density, fill rate, floor performance, and win rate to proactively flag issues and opportunities
• Provide clear, data-backed recommendations to optimize pricing strategies, floor logic, and inventory allocation
• Strategic Yield Optimization
• Develop and refine yield strategies that increase monetization efficiency across open exchange inventory, PMPs, and direct deals
• Collaborate with ad operations and analytics teams to test, implement, and measure changes in auction settings, floor prices, and demand configurations
• Identify underperforming segments and work to improve monetization through data-driven segmentation and optimization
• Cross-Functional Collaboration
• Work closely with internal stakeholders including data analysts, product managers, and ad operations to align on goals and implement optimization initiatives
• Translate complex data into digestible insights and present findings to leadership and operational teams to guide strategic decisions
• Partner with the analytics team to maintain and enhance dashboards and reports that provide visibility into programmatic performance

Benefits

Salary range: $140,000 commensurate with experience