Director, Social Media Marketing

Summary

Join Sprout Social as their bold, visionary Director of Social Media, leading the global social media and influencer marketing strategy across multiple platforms. You will not only manage social media but redefine it for the industry, acting as strategist, creator, evangelist, and futurist. This role involves shaping industry conversations, elevating customer experiences, and setting a gold standard for enterprise social leadership. You will drive conversations about social ROI, AI, marketing technology, and creators, influencing products and helping customers excel. The position requires extensive experience in social media leadership and strategy, thought leadership and influence, and enterprise expertise and customer impact. Growth opportunities are abundant, with clear milestones outlined for the first year.

Requirements

• 10+ years in social media and/or a combination of social media and brand marketing, with at least 3+ in a leadership role at an enterprise or high-growth brand
• Fluent in the strengths, quirks, and formats of each social platform, know how to adapt messaging accordingly, and are deeply familiar with Sprout and/or other social media management platforms and marketing attribution/measurement tools like Salesforce, HubSpot, and Marketo Measure
• Expert understanding of content creation tools (eg. CapCut, Final Cut Pro, Canva, DaVinci Resolve Studio) and know what good organic social content looks like and how to create it. You also have a strong command of paid promotion and influencer engagement strategies

Responsibilities

• Lead a global social media function, including channel strategy, planning, content creation, publishing, and performance reporting across LinkedIn, TikTok, Instagram, YouTube, Reddit, and X
• Set a clear and differentiated social vision aligned with business goals, emerging platform trends, and audience behaviors
• Craft strategic narratives that break through noise and connect with enterprise audiences at scale
• Elevate our brand presence with purpose-driven, culturally relevant content that resonates with executives, practitioners, and creators alike
• Represent the brand as a respected voice in the industry—on stage, online, and in strategic conversations with C-suite customers
• Publish and amplify POVs that shape the future of social, content, and marketing more broadly
• Serve as a presence on high-profile client calls, inspiring brands with practical insight and bold ideas
• Bring firsthand experience managing complex, enterprise-scale social programs—with the ability to translate that into actionable guidance for our customers
• Guide our customer community with frameworks, storytelling, and examples that elevate their programs and demonstrate social’s impact on business outcomes
• Partner with Customer Success, Sales, and Marketing to make social a cornerstone of customer engagement
• Work closely with our Product and Innovation teams to translate customer needs and market shifts into product feedback, roadmap input, and new feature ideas
• Advocate on behalf of customers and creators, ensuring social functionality and workflows meet real-world enterprise challenges
• Be the voice our product team relies on before they ship—your opinion will carry weight across the roadmap

Preferred Qualifications

• Big-brand fluency: You’ve led social for Fortune 500s, beloved consumer brands, or category-defining B2B companies
• Have worked closely with creators and influencers to scale social media programs
• On-camera confidence or public speaking experience

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
• Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter