Director/VP of Product Marketing

Summary

Join OpenAP, a leading innovator in advanced TV advertising, as the Director/VP of Product Marketing. This newly created role will be instrumental in shaping and executing the company's go-to-market strategy for its suite of products and services. You will collaborate closely with Product, Commercial, and Senior Leadership teams to craft compelling narratives and value propositions. This position requires a proven track record in B2B/SaaS product marketing and a deep understanding of the advertising industry. Based ideally in LA or NYC, but remote options are considered. OpenAP offers a flexible and supportive work environment with comprehensive benefits.

Requirements

• Proven B2B/SaaS product marketer with 8+ years of experience in developing breakthrough product storytelling and go-to-market strategies that drive successful marketing execution in fast-growth environments
• Deep industry knowledge of marketing and advertising industry, with preference given to those who have experience with Identity and TV advertising
• The ability to simplify and translate complex concepts into clear, compelling marketing content
• Project management expertise, with strong organizational skills and the ability to manage multiple initiatives and campaigns simultaneously
• Customer-centric approach, with a deep understanding of buyer personas, customer journeys, and effective value communication at each stage of the funnel
• Experienced in working closely with product management, sales, and marketing teams to drive sales enablement and marketing execution
• Exceptional writing, communication, and presentation skills
• Ability to operate as both player and coach, with strategic acumen and ability to roll up your sleeves to get the job done
• Highly collaborative team player, comfortable in fast-paced, dynamic environments. You build trusted relationships and always operate from a place of “we” not “me”

Responsibilities

• Work with internal teams to execute go-to-market initiatives for new products and features within OpenAP’s suite of offerings, including driving marketing launch plans that deliver on the timelines established
• Bring (and maintain) a deep understanding of the ecosystem encompassing DDL, streaming, and identity resolution and how our different products work to assess and communicate the ability of these solutions to meet customer needs
• Help develop compelling product narratives and value propositions that address market needs including: developing marketing briefs, contributing to positioning, messaging, naming and packaging to position OpenAP as a thought leader in the industry
• Support revenue generating efforts by developing robust materials spanning product one-sheets, FAQs, talking points, presentation decks and other customer/prospect-facing collateral that articulate OpenAP’s value proposition
• Produce high-impact content and maintain a library of client-facing materials that articulate the product offering for use across various mediums, aligned with key buyer personas and tailored to different stages of the customer journey
• Partner with Product Leadership to facilitate internal training for the OpenAP team as new products and services become available to support understanding and effective selling of OpenAP’s product portfolio
• Partner cross functionally on customer feedback loop, ensuring key learnings are applied consistently to evolve positioning as appropriate
• Create and manage marketing KPIs to measure the effectiveness of GTM launches, using data and insights to measure success and inform future strategies

Preferred Qualifications

Intermediate design skills

Benefits

• Flexible time off and a full calendar of company holidays (including your birthday!)
• Comprehensive healthcare benefits for you and your family
• 401K Matching
• A generous gender-neutral Parental Leave Policy
• A one-time home office stipend to set up your ideal WFH environment
• A culture focused on personal growth and development
• Wellbeing-based perks, including stipend for L&D, a Headspace membership for every employee and more