Speak is hiring a
EU Go-To-Market Lead

Summary

The job is for a go-to-market lead in the EU region at Speak, a fast-growing language learning app company. The role involves growing the consumer business, launching new markets, and leading marketing strategies. The ideal candidate has relevant experience, analytical skills, understanding of local culture, leadership qualities, fluency in English and a local language, and a passion for the company's mission.

Requirements

• Generalist marketer with strong enough technical skills to think about campaigns, channels, and priorities quantitatively
• At least 7-10 years of experience in tech startups in a growth or marketing role, ideally growing a foreign company or product domestically in the EU
• Proficient in analytics and using insights to inform decision-making, especially in the context of marketing and attribution
• Spent substantial time in target market, developing an understanding of local culture and needs, though not a hard requirement to be located there currently
• Collaborative mindset and can partner effectively with other teams across markets and disciplines
• Strong leadership qualities with the ability to build high-performance teams
• Fluent in verbal and written communication skills in both English and at least one local language
• Willing to travel as needed to HQ (San Francisco, CA) and other offices

Responsibilities

• Own growth performance of the EU market across all key metrics
• Identify the biggest growth opportunities and lead strategic initiatives for the EU market
• Develop and implement comprehensive marketing strategies to increase both brand awareness as well as more targeted user acquisition
• Help drive content creation, creative development, and localization efforts to ensure relevance in local markets
• Serve as the link between the EU team and head office in SF, collaborating with the SF marketing team and other markets to ensure alignment and leverage best practices
• Communicate market-specific product needs to HQ, work closely with product/engineering to deliver on them
• Build strong relationships with cross-functional global teams
• Establish policies that promote company culture and vision locally
• Coach, mentor, and develop team members to achieve business objectives and ensure team motivation

Preferred Qualifications

Passionate about the problem and mission we’re trying to solve

Benefits

• Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've raised our Series B and an additional extension from some of the top investors in the valley, and we've achieved product-market fit in our initial markets
• Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply
• Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel
• Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives