Fleetio is hiring a
Event Marketing Specialist

Summary

Join our team as an Event Marketing Specialist and execute our event strategy to drive lead generation, speaking engagements, brand exposure, and best-in-class event follow-up strategies.

Requirements

• 2+ years of proven successful event marketing and execution
• This role is located in Birmingham, AL so that the events person has physical access to and can coordinate logistics for all events booth properties and materials at Fleetio HQ
• Willingness to travel approximately 30% of the time
• Experience leading and executing top-to-bottom event participation and sponsorship contracts, then fulfilling the deliverables, including booth selection, lead retrieval, collateral, promotion, engagement, etc
• Experience creating and adhering to event budgets and reporting on ROI
• Excellent organizational skills to work independently and efficiently, managing projects with many moving parts and solving problems quickly
• Strong attention to detail, execution and follow through; ability to work on deliverables with tight timelines and to handle the need to pivot with professional poise
• In-depth knowledge of managing speaker preparation with executive and senior leaders
• Be assertive, results-oriented and driven; passionate about using data to drive strategy
• Excellent written and verbal communication skills: whether writing or speaking, you’re able to express ideas clearly and powerfully, always taking into consideration brand voice and intended audience
• Strong collaboration skills- both externally and across multiple Fleetio teams
• Experience with project management platforms, Salesforce, presentation creation (i.e. Google Slides, PowerPoint, etc.)

Responsibilities

• Execute our in-person and virtual event strategy, including organizing trade show participation, sponsorships, speaking opportunities, webinars, etc
• Manage a comprehensive event calendar and budget; explore new event opportunities
• Coordinate logistics for in-person events such as booking booth space, ordering booth services, arranging shipping, installing/dismantling booth properties, and coordinating what’s needed in terms of booth materials, A/V equipment, marketing collateral, promotional giveaways, and travel
• Conduct pre-event walkthroughs with on-site attendees so everyone knows where to be and what to expect
• Plan and manage the execution of webinars and other digital programs, including logistics, staffing coordination, platform configuration and promotions
• Plan and manage the execution of Fleetio-hosted events, such as field marketing events and sales kickoffs
• Handle individual event budgets, with focus on delivering high quality leads and generating pipeline, while maximizing the return on investment of each event
• Define success metrics and goals for events; utilize Salesforce to track event attendee activity and report on ROI
• Work with the Demand Gen team to plan and execute pre-, during and post-event nurture and engagement programs
• Coordinate with Business Operations and Sales teams to ensure show registration lists and leads acquired are added to Salesforce and distributed to the appropriate teams
• Partner closely with internal subject matter experts that speak at external events, ensuring they know the where/when/why/how to execute at their best

Preferred Qualifications

• Experience working for a B2B SaaS company
• If you know a thing or two about the automotive or the transportation market

Benefits

• 100% health/dental coverage (50% coverage for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks
• 10 company holidays + 2 floating holidays
• Parental and bonding leave
• Dependent care and medical FSA
• Short and long term disability
• Community service funds
• Professional development funds
• Health and wellness initiatives
• Mac laptop + new hire equipment stipend
• Monthly catered lunches
• Fully stocked kitchen with tons of drinks & snacks