Remote Web & Event Marketing Specialist

Summary

Join Modern Campus as a Web & Event Marketing Specialist to drive demand through engaging virtual and in-person events, manage events, track leads, and measure ROI. This role blends demand generation strategies with event experiences that resonate with target audiences.

Requirements

• Proficiency in Zoom, HubSpot, and Salesforce
• Experience in Higher Education or education technology is a plus
• Strong project management and organizational skills
• Excellent communication and presentation abilities
• Conference logistics and planning experience
• Ability to manage multiple projects simultaneously in a fast-paced environment

Responsibilities

• Lead the planning, execution, and facilitation of engaging webinars and web events to drive lead generation and brand awareness
• Collaborate with internal teams (product marketing, business development, sales, and customer marketing) to develop webinar topics that align with audience interests and business goals
• Oversee event setup, moderation, and post-event analysis
• Optimize event attendance and engagement through targeted pre- and post-event marketing
• Coordinate and execute in-person conferences, managing logistics such as vendor relationships, booth/collateral/giveaway shipments, and staffing
• Ensure a compelling brand presence at events and effectively communicate value propositions to attendees
• Collaborate with marketing and sales teams to promote conference attendance and speaking opportunities
• Create demand generation strategies focused on converting event attendees into qualified leads
• Manage event lead capture and segmentation, ensuring accurate tracking and timely follow-up
• Work closely with sales teams to nurture leads through the sales funnel post-event, aligning marketing efforts with sales goals
• Measure the effectiveness of events through key performance indicators such as lead quality, engagement, and conversion rates
• Use data to continually optimize event strategies and improve ROI

Benefits

• Remote first workplace – whether working from one of our offices or remotely, our employees get things done!
• Rewards and recognition programs
• Learning and development opportunities