Gamification Product Owner

Summary

Join Playson and develop and execute the gamification and promotional tools strategy to enhance player engagement, retention, and monetization. You will design, test, and iterate engagement mechanics, leverage data-driven insights for optimization, and research industry trends. Collaboration with designers and developers is key to creating seamless experiences. You will define and track KPIs, present strategies to stakeholders, and ensure alignment with business goals. This role requires 3-4+ years of experience as a Product Owner in B2B iGaming, social casino, or mobile gaming, along with hands-on experience in developing engagement mechanics and a data-driven mindset.

Requirements

• 3-4+ years of experience as a Product Owner in B2B iGaming, social casino, or mobile gaming
• Hands-on experience developing engagement mechanics (Jackpots, Tournaments, Missions, Loyalty Programs, Free Spins, etc.)
• Data-driven mindset —experience running A/B tests, defining KPIs, and analyzing player behavior
• Deep understanding of gamification principles, player psychology, and engagement tactics
• Strategic thinking & product leadership —ability to define a vision and drive execution
• Excellent communication skills —able to align teams, present strategies, and influence decisions

Responsibilities

• Develop and execute the gamification & promo tools strategy, enhancing player engagement, retention, and monetization
• Design, test, and iterate engagement mechanics such as Jackpots, Missions, Challenges, and Loyalty Features
• Leverage data-driven insights to optimize engagement mechanics through A/B testing and player segmentation
• Research industry trends, player motivations, and competitive landscapes to inform innovation in promo mechanics
• Work closely with designers and developers to create seamless engagement-driven experiences
• Define and track KPIs to measure the impact of gamification and iterate based on player response
• Present gamification strategy to stakeholders, ensuring alignment with business goals

Benefits

• Benefit from a transparent and systematic quarterly bonus system
• We offer a flexible work schedule to accommodate your needs
• Choose to work remotely, providing greater flexibility and comfort
• Enjoy unlimited paid vacation leave, including bank holidays
• Take unlimited paid sick leave whenever necessary
• Get reimbursement for professional development courses and training. We provide access to the latest tools and training for continuous growth