Graphic Designer

Summary

Join David Peyser Sportswear, Inc. as a Graphic Designer to create engaging visual assets for digital advertising campaigns and e-commerce content. You will design ads for Meta, Google, and Amazon, produce short-form videos, and create visually appealing product listings and A+ content for Amazon. This role demands proficiency in Adobe Creative Suite, a strong understanding of digital advertising best practices, and excellent design skills. You will collaborate with marketing teams and manage multiple projects simultaneously. The ideal candidate possesses a Bachelor's degree in a related field and at least 3 years of relevant experience.

Requirements

• Bachelor's degree in Graphic Design, Visual Communication, or a related field
• Proven experience of at least 3+ in graphic design, with a strong portfolio showcasing digital advertising and e-commerce design work
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects or similar video editing software)
• Solid understanding of design principles, typography, color theory, and layout
• Knowledge of digital advertising best practices and platform specifications for Meta, Google, and Amazon
• Experience designing and optimizing assets for e-commerce platforms, particularly Amazon
• Basic video editing skills and understanding of video formats for online advertising
• Strong photo retouching skills and attention to detail
• Excellent communication, collaboration, and time management skills
• Ability to work independently, take initiative, and problem-solve creatively

Responsibilities

• Conceptualize and design visually engaging static and dynamic ad creatives for various placements across Meta (Facebook, Instagram), Google Ads (Display, YouTube), and Amazon Advertising (Sponsored Products, Brands, Display)
• Develop ad variations based on performance data and platform best practices (A/B testing concepts)
• Ensure all ad designs adhere to platform specifications, guidelines, and brand standards
• Stay up-to-date on the latest advertising design trends and platform updates
• Conceptualize and storyboard short-form video ads and promotional content suitable for social media and advertising platforms
• Basic video editing skills, including trimming, assembling clips, adding text overlays, music, and basic motion graphics
• Optimize video content for different platforms and ad formats
• Design visually appealing and informative product listing images that adhere to Amazon's guidelines and drive conversions
• Create engaging A+ Content (Enhanced Brand Content) layouts, including lifestyle imagery, infographics, and comparison charts
• Develop brand store designs and assets that enhance the customer experience on Amazon
• Ensure all Amazon assets are optimized for mobile viewing
• Perform high-quality photo retouching and image manipulation for product photoshoots and marketing materials
• Ensure consistency in image quality and branding across all visual assets
• Prepare images for various digital and print applications
• Collaborate effectively with marketing managers, content creators, and other team members to understand project goals and deliver high-quality designs on time
• Manage multiple projects simultaneously and prioritize tasks to meet deadlines
• Maintain organized digital asset libraries
• Present design concepts and iterate based on feedback

Preferred Qualifications

• Experience with motion graphics and animation
• Understanding of conversion rate optimization (CRO) principles in design
• Experience with data-driven design and A/B testing
• Knowledge of print design principles