Graphic Designer

Summary

Join Pepper, a fast-growing DTC bra brand, as a Graphic Designer focusing on paid media. This 20-hour/week contract role is remote and crucial for creating visually compelling ad campaigns across various platforms. You will collaborate with the Creative and Growth Teams to design and optimize ads for maximum impact, ensuring brand consistency and measurable results. The ideal candidate possesses 3+ years of experience in graphic design, proficiency in Figma and Adobe Creative Suite, and a strong understanding of growth marketing. This role offers flexible remote work and the chance to significantly contribute to a company with a meaningful mission.

Requirements

• 3+ years of experience in graphic design, with a strong portfolio of digital ad creatives (experience in the DTC, intimates or e-commerce space is a plus)
• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, etc.) Experience with motion graphics/video editing is a must!
• An understanding of performance marketing, ad metrics, and how design impacts conversion rates
• A passion for creativity and a keen eye for detail. You’re able to translate complex ideas into simple, engaging visuals
• Ability to interpret ad performance data and adjust designs accordingly to optimize ad effectiveness
• Strong written and verbal communication and collaboration skills to work effectively with cross-functional teams, including marketing, copywriters, and product teams
• Ability to thrive in an exclusively remote environment while meeting deadlines and campaign goals

Responsibilities

• Concept and execute on eye-catching, conversion-focused ads for Facebook, Instagram, Google Ads, TikTok, and other digital platforms to support paid social and performance marketing efforts
• Ensure all designs are on-brand, consistent with our brand guidelines, and align with the company’s voice, style, and messaging
• Collaborate with the growth and marketing teams to design ads that are optimized for click-through rates (CTR), customer engagement, and conversions
• Adapt and optimize designs for various formats and platforms, including video ads, static images, gifs, carousel ads, etc
• Work with the marketing team to create multiple variations of ads, analyze performance data, and iterate on designs to improve ad effectiveness and performance
• Collaborate closely with the Performance Team, Marketing Team, and Creative Team to understand campaign objectives and translate them into visually compelling assets
• Help create assets for seasonal promotions, new product launches, and ongoing sales campaigns
• Keep up to date with design trends, new tools, and best practices for digital advertising to ensure we’re always delivering fresh and innovative ad creatives
• Partner with our Lead Brand Designer to continually push the look and feel of our ad library, specifically with a focus on Motion

Benefits

• Flexible remote work location
• Have a huge role in the growth of a company with a meaningful mission