Graphic Designer, Marketing Associate

Summary

Join ZigZag as our Graphic Designer and Marketing Associate! This role combines graphic design and marketing coordination, demanding creativity and a strong understanding of marketing principles. You will create high-quality visual assets, support marketing initiatives, and maintain brand consistency. Responsibilities include website audits, competitor research, and budget reconciliation. The ideal candidate possesses 3+ years of graphic design experience, ideally in B2B, fintech, or tech, and a strong portfolio. Proficiency in Adobe Creative Suite is essential. A willingness to learn marketing management is key.

Requirements

• 3+ years’ experience in graphic design, ideally within a B2B, fintech, or tech-driven environment
• A willingness to learn from the ground up about marketing management
• A strong portfolio showcasing brand design, conceptual work, typography, and layout design
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong English written and verbal communication skills
• Ability to manage multiple projects, meet deadlines, and work independently
• Understanding of marketing technology, campaign execution, and website management
• A problem-solving mindset with excellent attention to detail

Responsibilities

• Follow design briefs while contributing insights and creative ideas
• Develop engaging visual assets for digital and print marketing, including web pages, EDMs, social media, reports, and event collateral
• Create Google Doc templates that align with Zai’s branding
• Maintain and evolve Zai’s brand identity, ensuring consistency across all platforms
• Execute finished art production, preparing high-quality files for print and digital use
• Stay up to date with B2B and fintech design trends and apply insights to enhance branding
• Work with HubSpot CMS to create and update web pages within established design guidelines
• Conduct website audits, ensuring content is accurate, relevant, and aligned with Zai’s current offerings. Ensure compliance requirements are met
• Make recommendations to improve website copy and content to reflect Zai’s positioning
• Work with Google Spreadsheets or Excel

Preferred Qualifications

• Basic animation and motion graphics for video content and product demos (After Effects or similar)
• Assist in building and managing workflows via HubSpot
• Write content briefs and presentations for the Head of Marketing
• Conduct market research on competitors, products, and industry trends
• Support the marketing team with budget reconciliation, ensuring invoices align with the approved budget
• Assist with Google Ads negative keyword analysis and basic SEO tasks
• Support EDM workflows and automation, optimising customer journeys
• Contribute to social media ideation, research, and implementation
• Motion graphics and animation experience (After Effects, Premiere)
• Experience with HubSpot, or any other mainstream CMS