Senior Campaigns & Merchant Marketing Associate

Summary

Join ShopBack's high-energy marketing team as a dynamic local marketing expert to scale and manage merchant/category campaigns with top Singaporean brands. Drive user growth and revenue for ShopBack Pay, collaborating with brand partners to plan and execute B2C marketing campaigns across various channels. Manage end-to-end marketing, from crafting compelling pitch decks to executing campaigns and optimizing communication channels. Project manage core marketing programs, collaborate cross-functionally, and be data-driven in measuring campaign performance. This role requires strong analytical and project management skills, excellent interpersonal skills, and 3-5 years of relevant experience. ShopBack offers competitive compensation, a work-from-anywhere benefit, and a collaborative culture.

Requirements

• 3-5 years relevant experience in campaigns/marketing/business building experience, preferably within offline retail and/or e-Commerce and/or payments environment
• A driven, independent, highly motivated and result-oriented individual
• Proactive can-do attitude, problem solving skills and good team player
• Strong analytical skills, use data to inform decision making and measure campaign effectiveness
• Good interpersonal skills with strong expertise in managing relationships with internal and external stakeholders
• Excellent project management skills to manage a wide range of brand partners and deliver under tight timelines
• Ability to think creatively and strategically, develop innovative solutions to business problems

Responsibilities

• Drive user growth across all customer segments, including new user acquisition and retention, and revenue for ShopBack Pay in Singapore
• Work with top brand partners across various categories (F&B, Fashion, Beauty, Home & Living) to plan and implement B2C marketing campaigns
• Manage end-to-end marketing; Crafting compelling pitch decks for brand launches, Negotiation with brand partners, Execution of campaigns across in-app, offline, social media, CRM, paid ads and influencer marketing
• Project manage and scale up core marketing programmes to drive merchant participation and revenue and continuous optimisation of communication channels to drive performance
• Collaborate cross-functionally with operations, social media, graphic designers, business development and account management teams to drive business goals for ShopBack and brand partners
• Be data-driven in measuring campaign performance, identifying scalable opportunities and delivering actionable insights into winning strategies

Benefits

• Competitive compensation based on your performance
• Work-From-Anywhere benefit to enable you to thrive personally and professionally
• Flow Day Thursday (1-day a week, optional to work from home or office)