Head of Brand & IP Partnerships

Summary

Join Pocket Worlds as our first Head of Brand & IP Partnerships to bring iconic brands into Highrise, our avatar-based virtual world. This founding role involves identifying, negotiating, and launching partnerships with fashion, entertainment, and toy brands. You will work with our CEO and other leads to integrate brand IP into Highrise as lived expression, driving user growth and monetization. Success will be measured by the number of partnerships secured and their impact on player engagement and Highrise's cultural relevance. You will define how brand DNA translates into playable, social, virtual experiences. This role is ideal for someone who understands fashion as culture and commerce and has a strong network in relevant industries.

Requirements

• 7+ years experience in partnerships, licensing, or brand development in gaming, fashion, entertainment, or social platforms
• Demonstrated success closing and launching high-impact IP deals—ideally including fashion or character licensing
• Deep understanding of fashion as culture and commerce, with a strong POV on how to translate brand identity into digital expression
• A strong network in fashion, entertainment, or licensing—you can pick up the phone and start conversations
• Highly collaborative but self-sufficient—you can operate solo, move fast, and unblock others
• Strategic thinker with great taste and a bias for fast, high-quality execution

Responsibilities

• Identify and secure strategic IP partnerships with global brands in fashion, toys, and entertainment
• Lead deal structuring, negotiation, and contract execution
• Work cross-functionally to translate partnerships into live, playable product inside Highrise: avatar drops, themed events, immersive rooms
• Own go-to-market and co-marketing strategy, ensuring high-impact launches with real player engagement
• Build the IP integration playbook: internal standards, creative templates, launch protocols
• Help shape how Highrise is perceived externally by brand partners, agencies, and collaborators