Group Director, Social Strategy

Summary

Join Movement Strategy as a Group Director, Strategy to lead a growing team and enhance the impact of strategic offerings for a major client. This senior leadership role demands social fluency, data expertise, and a strong understanding of AI's role in marketing. The ideal candidate is a visionary, culturally fluent leader who can scale high-performing teams, analyze data to drive insights, shape brand social strategies, guide integrated teams, and develop future leaders. The position requires 10+ years of experience in a fast-paced agency with robust social media experience, including managing and developing strategy teams of 6+ people. The Group Director will oversee a team of 8-10 strategists, drive thought leadership, and manage senior client relationships. Movement Strategy offers a remote work environment with hubs in New York, Denver, and LA, and a commitment to professional growth and development.

Requirements

• A seasoned strategist with 10+ years of experience, ideally within a fast-paced agency setting with robust social experience
• This includes proven experience managing and developing strategy teams of 6+ people across multiple accounts or verticals
• You are a data-savvy systems thinker who can connect dots across clients, channels, and teams
• You have familiarity in social listening and analytics tools (e.g., GWI, Brandwatch, RivalIQ) with a solid understanding of data interpretation and reporting
• A passionate leader with high emotional intelligence (EQ) and a bias for mentorship and team growth
• You are a collaborative, solutions-oriented thinker who values mentorship and making the work smarter
• You have an executive presence and experience leading client engagements and strategic presentations
• You are equally comfortable crafting strategy and presenting it, with strong client rapport and the ability to influence decision-making
• An exceptional ability to merge data, culture, and creativity to tell brand stories on social media that resonate and drive results
• You are passionate about how AI is reshaping marketing and eager to lead the way in testing, learning, and sharing new tools and approaches
• You thrive at the intersection of data, storytelling, and platform intelligence—not just spotting insights, but making them actionable
• Strong written and verbal communication skills, with the ability to translate complex ideas into clear, actionable strategies
• You are a confident, clear communicator who can inspire and align teams
• A passion for staying at the forefront of social trends and digital advancements, regularly sharing insights with clients and teams
• You are a strategic thought leader for clients, confidently leading conversations on performance, platform shifts, and innovation

Responsibilities

• Own the strategic vision for the account at large and across multiple pods, ensuring cohesion, innovation, and performance excellence
• Serve as the lead strategic voice in high-stakes client engagements, partnering with the Group Creative Director and Group Account Director
• Shape and champion Movement’s strategic philosophy, balancing rigor, agility, and cultural insight with data-backed insight
• Manage, mentor, and grow a team of 8–10 strategists of varying levels
• Create systems for upskilling, performance management, and long-term career development
• Lead hiring and resource planning to support account growth
• Lead account-level planning and ensure all pod strategies ladder up to the larger vision in alignment with client needs
• Act as a strategic integrator across departments, connecting research, data, and creative to shape cohesive strategies and points of view
• Partner closely with creative teams to evaluate work, ensuring it ladders up to strategy, audience behavior, and measurable outcomes
• Set the standard for integrating social listening, analytics and cultural intelligence into strategic development
• Drive innovation by identifying and operationalizing new methodologies and ways of working to deliver best-in-class reporting and data usage
• Use your deep understanding of marketing data and business analytics to provide a clear interpretation of data requests including understanding client business needs and how data informs business objectives
• Be comfortable pulling data into digestible insights that guide creative direction, optimize campaigns, and shape performance reporting
• Serve as a senior strategic advisor to our most senior clients and build enduring relationships based on trust, value, and vision
• Translate complex cultural, audience, and performance data into actionable and compelling strategic narratives
• Be the day-to-day strategic lead on one of the agency's largest accounts, owning the full strategic output from setting briefs and KPIs to translating performance insights into next-gen channel strategy
• Bring a deep interest in and practical experience with AI tools and automation, whether through trend identification, workflow enhancements, social listening, or new forms of storytelling
• Lead platform-specific thinking across various platforms like TikTok, Instagram, and YouTube Shorts, guiding how brands show up natively on each platform

Preferred Qualifications

• High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams
• Must communicate quickly and accurately, think quickly or improvise, and present confidently
• Familiarity with SQL and comfortable working in spreadsheets
• Should be a nimble self-starter and quickly adjust to internal and external teams in an ever-changing environment; identify opportunity with bias to action
• You’re proactive and naturally curious about the digital and social space, constantly looking for opportunities to evolve the department and advance the work
• You are passionate about the work you do and treat your client’s business as if it were your own
• Have a track record of success in building strong relationships, leading teams, influencing others, and navigating client culture
• You have a diverse and inclusive perspective, valuing different viewpoints and backgrounds within the team
• You make others’ jobs easier (no matter who they are or what they do)
• You create a positive and open environment
• Your attention to detail is unmatched, ensuring that paid outputs meet the highest quality standards and align with client objectives
• You know how to work smarter, not harder

Benefits

• 100% employer contribution for health (base plan), vision, and dental
• 401K Retirement Plan with Company Match
• Short and Long Term Disability
• Life Insurance & AD&D
• Paid Parental Leave
• Fully-Remote Agency
• Unlimited Paid Time Off
• Take-As-You-Need Paid Time Off
• Take-As-You-Need Paid Mental Health Days
• 10 days minimum required off per year
• (11) Company Paid Holidays
• (3) Summer Fridays- Fully Off
• Week-Long Winter Agency Closure
• Support for continued education
• New Business Referral Bonus
• Movement Journey Program - Stipend for personal growth
• Health and Wellness Program
• WeWork Membership