Head of Design

Summary

Join Goodnotes' B2B team as Head of B2B Design, leading a team of designers across four product areas. You will drive design direction, build solutions, test ideas, and create B2B workflows, reporting directly to the CEO. This role requires 15+ years of product design experience, including 5+ years in design leadership, and deep expertise in B2B SaaS design. You will lead discovery efforts, oversee design solutions improving B2B workflows, identify design process gaps, drive experiments, and manage and mentor design teams. The role involves partnering with product leadership, engineers, and product managers. Goodnotes offers meaningful equity, a budget for home office setup and personal development, sponsored office visits, company offsites, flexible work, medical insurance, and more.

Requirements

• 15+ years of experience in product design, with at least 5+ years in a design leadership role
• Deep expertise in B2B SaaS design, particularly with integrations and unlocking new solutions through them
• Proven PLG experience in SaaS
• Experience designing for cross-platform experiences
• Strong analytical skills and a strategic mindset to guide teams effectively
• Proven track record in experimentation, testing, and prototyping within B2B contexts
• Excellent leadership and people management skills, capable of managing multiple teams and fostering collaboration
• Familiarity with growth and monetization design strategies
• A great storyteller comfortable explaining rationale and getting buy-in from stakeholders on product vision

Responsibilities

• Lead and conduct discovery work efforts to understand current workflows and user pain points
• Oversee design solutions that improve B2B user workflows, driving shorter sales cycles, higher conversion rates, and better retention
• Identify gaps in the current design process and resources, proposing and implementing improvements
• Drive experiments, prototyping, and testing to validate design ideas and optimize user experience
• Manage and mentor design teams across B2B, Marketplace, Monetization and Classroom verticals. B2B will be your main focus, while the other verticals will be in a supporting role
• Partner with product leadership, engineers, and product managers to align on design initiative, define a rolling roadmap and long-term direction while ensuring a high bar of quality of the Goodnotes design language
• Help foster our design culture with knowledge-sharing and peer support

Preferred Qualifications

• Experience with workplace collaboration tools, or team productivity software
• Familiarity with account management, compliance, or enterprise-level access systems
• Exposure to design system thinking in multi-role or multi-tenant environments
• Experience in growth optimisation; understanding drop offs, bottlenecks, and closing gaps to reach performance goals. Ability to use data to identify and prioritise small, high impact improvements to make the experience more seamless

Benefits

• Meaningful equity in a profitable tech-startup
• Budget for things like noise cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents