Head of Franchise Management

Summary

Join Voldex, a leading Roblox game developer, as the Head of Franchise Management for Brookhaven, their top role-playing game. In this leadership role, you will spearhead the expansion of Brookhaven's intellectual property beyond Roblox, creating a captivating storyline and iconic elements. You will collaborate with the game team, lead video content creation, and establish licensing programs to generate significant outlicensing revenue. This involves hiring and managing a small team, negotiating partnerships, and overseeing merchandising. The role requires proven experience in IP development, franchise management, and YouTube content creation, along with a deep understanding of the under-18 audience. You will be responsible for building Brookhaven into a global entertainment franchise and growing Voldex's outlicensing revenue stream. This is a hands-on executive leadership role within a remote-first company.

Requirements

• Prior contributions to creating iconic intellectual property that was successfully exploited outside of its initial medium
• Significant experience with leading a franchise with a significant YouTube or videogame presence
• Proven understanding of YouTube content creation and storytelling including content creation pipeline, character arcs, and narrative structure
• High understanding of the under-18 audience
• Proven track record of defining an IP’s DNA/style guide/strategy/etc. essentially from scratch to enable franchise expansion
• Deep understanding of what makes a brand or IP iconic, commercializable outside of its initial medium
• Proven track record of expanding an IP from one medium to multiple categories
• Experience leading and executing franchise growth across multiple verticals, such as toys, video content, books apparel, etc. in a startup environment
• Managerial experience, with the ability to effectively hire and manage individual contributors
• Strong track record of successful dealmaking with major brands, studios, and licensing partners
• Deep knowledge of brand strategy and world-building, ensuring Brookhaven’s expansion remains authentic and engaging
• Proven experience growing an IP outlicensing business from $0 to eight figures in revenue through monetization through IP licensing
• Strong ability to understand qualitative and quantitative data

Responsibilities

• Work with the Brookhaven game team to enhance the game to create and nurture iconic elements that can be commercialized outside of Roblox
• Develop and execute on Brookhaven’s video content strategy to enable improved storytelling and create/nurture iconic IP elements
• Hire and lead a creative story designer/showrunner to enable improved creation of iconic elements through both game and video content
• Collaboratively articulate what the Brookhaven brand is, build a style guide, and ensure all licensees and our internal teams act in alignment with the Brookhaven brand
• Deeply understand the Brookhaven audience through both quantitative and qualitative analysis, and share insights about the Brookhaven audience with the broader company
• Develop & execute a short, medium, and long-term licensing strategy to expand Brookhaven’s IP into new categories and create new revenue streams
• Identify, negotiate, and manage partnerships with leading licensees, retailers, etc
• Establish and lead partnerships with licensing agencies to represent Brookhaven as applicable
• Hire and lead a Licensing Manager to support IP outlicensing efforts
• Oversee licensing & merchandising relationships to ensure Brookhaven-branded products are high-quality, authentic, and aligned with the brand’s identity
• Manage multiple license vectors simultaneously, such as toys, school supplies, apparel, and more
• Fully own and have commercial responsibility for Voldex’s franchise and outlicensing P&L; collaborate with finance team

Benefits

• Competitive compensation - above-market salary + profit sharing + stock options
• Retirement benefits - company contribution to your retirement plan (401k, RRSP, Pension), depending on country!
• Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…)
• Flexible PTO - vacations + Federal / Bank Holidays
• Remote First - we have always been remote and will remain that way including work from home/anywhere
• In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!
• Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth