Summary
Join Coherus Biosciences as the Director, Thought Leader Strategy, I/O Commercial Franchise! This field-based, remote position (East or West Coast) focuses on building advocacy for LOQTORZI™ within the head and neck cancer space. You will lead KOL engagement, support brand marketing initiatives, and collaborate with cross-functional teams. The role requires strong strategic thinking, project management skills, and experience in pharmaceutical marketing and thought leader development. A competitive salary ($250,000-$290,000) is offered. This role involves significant travel (over 40%).
Requirements
- 2+ years of pharmaceutical marketing experience and Thought Leader Development experience
- Bachelor’s degree in business, science or related field
- Strong interpersonal skills with the ability to interact with and present to KOLs
- Excellent strategic thinking skills with ability to formulate, develop and execute strategy
- Ability to gather insights from customer engagements and translate market research findings into actionable insights and tactical plans
- Ability to understand and communicate clinical data and high-level science
- Strong capacity to collaborate with and lead cross-functional teams. Must work cooperatively with commercial management, clinical development, medical affairs, field sales leadership, regulatory, compliance, market research and others
- Demonstrated excellence in project management and effectively managing multiple projects/priorities
- Demonstrated ability to lead agencies and other external partners in aligning and developing tactical plans and promotional materials that are aligned with brand strategy
- Champion materials through medical, legal, regulatory reviews (promotional review) process
- Travel greater than 40% as dictated by business need, including overnights and attendance at some evening and weekend programs
Responsibilities
- Build advocacy with key opinion leaders within the I/O space, specifically for LOQTORZI™ (nasopharyngeal carcinoma)
- Lead external engagements and support in-line brand marketing initiatives for LOQTORZI™. Develop a strategic KOL engagement plan in coordination with cross-functional partners
- Lead commercial KOL initiatives, often with high visibility, across the organization. (Investor Relations, CEO and CCO initiatives)
- Strong pull through of brand strategic imperatives, executing upon targeted peer-to-peer programming, the congress engagement strategy and insight generation initiatives. (speaker bureau, congresses and Ad Boards.)
- Through cross-functional collaboration, assess potential training needs or insights needed from KOLs for internal training purposes. Identify thought leaders and manage internal engagements for POA meetings and training sessions
- Measure and evaluate KOL activities
- Participate in the annual brand planning process and contribute to the development of the Thought Leader annual strategy
- Manage tactical budget, cultivate relationships, and provide direction to key agency partners and vendors
- Collaborate with the broader LOQTORZI marketing team and support initiatives as appropriate
Preferred Qualifications
- Launch experience in immuno-oncology and head and neck cancer
- A master’s degree (MBA)
Benefits
The Base Salary Range for this position is $250,000 to $290,000
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