Head Of Onomi Congress Solutions

Summary

Join SpotMe/Onomi as a leader in developing and growing their OnomiCongress ecosystem. This business development role focuses on expanding congress solutions revenue through software and services sales. You will lead product development, services operationalization, sales enablement, and marketing initiatives. The position involves market research, building a tiered offering, and developing partnerships. You will report to the CEO and have a revenue target. Success will be measured by revenue growth within the first year.

Requirements

• Learn our product by getting certified with our SpotMe Academy and by operating it by embedding yourself in all our remote and onsite services teams on congress projects
• Conduct in-depth market and customer research, maintaining a prioritized list of 500 life sciences target logos mapped to 1,000 congresses
• Develop a clear understanding of the buying centers and personas within these organizations, define the key persona contacts for the 500 target accounts
• Begin designing a tiered offering for OnomiCongress, including initial mapping of competitors and alternatives
• Align with internal teams, including product management and software engineering, to outline the short-term and long-term roadmap for the congress product development
• Prepare an analysis and execution plan for OnomiCongress product development, business development and revenue growth, and present early findings to executive team and board
• Launch the first iteration of our congress offering, including new service packages, new SOW template, congress sales playbook, pricing strategies, and SOPs for the services team
• Have 3 marketing campaigns/business development initiatives in execution phase, and initiated 5 new partnerships with agencies, exhibit vendors and tech providers
• Actively participate in pre-sales and solution consulting, supporting account executives with demos, scoping calls, and compliance-related queries, and having secured your first 3 customer acquisitions
• Grow OnomiCongress acquisition and expansion revenues by 30% and services revenues by 20%

Responsibilities

• Maintain target logo list tiered and mapped against key congress; define buying center and persona; design overall offering by tier, map competitors/alternatives including service providers
• Lead congress product squad and congress product development: with a product manager and a software engineer reporting to you, develop and quickly iterate our congress product on the following 4 pillars: HCP touchpoints & activations, planner enablement, rep enablement, and reporting
• Specify software and services packages, define SOP for services team, train & certify services team; agency enablement & certification; go onsite and operationalize congress deployment and make sure the solution is fully utilized by commercial and medical teams and reported to leadership
• Support pre-sales customer acquisition by joining and running demos and scoping calls, support implementation program managers post-sales to unblock progress and provide support on compliance questions
• Provide content and editorial direction for marketing asset production related to OnomiCongress (website, webinar) and support recruitment of external contributors to feed our content machine (e.g. webinar speakers, 3rd party event contributors); establish new partnerships with medical communications and logistics agencies, exhibit vendors, tech providers; keep an open dialogue with medical societies