Ideation Strategist

Summary

Join TBNR Productions as a data-savvy Ideation Strategist and help shape the future of our YouTube content. You will monitor performance data, identify trends and content gaps, pitch video ideas, collaborate with writers and talent, and present data-driven insights. This role requires 1–3 years of experience in content strategy or related fields, proficiency in YouTube analytics tools, strong storytelling skills, and excellent communication abilities. The ideal candidate is a creative problem-solver who is deeply data-driven and passionate about digital content. Full-time employees enjoy benefits such as 100% company-paid medical insurance, company-sponsored dental and vision insurance, a 401k plan, flexible time off, and paid holidays.

Requirements

• 1–3 years of experience in content strategy, digital media, or YouTube-focused roles (internship or freelance experience included)
• Proficiency in analyzing and interpreting YouTube metrics, with hands-on experience using Grafana, ViewStats, and YouTube Studio
• Strong storytelling instincts and an understanding of what makes content engaging on YouTube
• A creative problem-solver who’s also deeply data-driven
• Excellent communicator and collaborator—comfortable leading brainstorms, giving feedback, and presenting to creative leads
• A proactive, curious mindset and a passion for digital content and creator culture

Responsibilities

• Monitor performance data across multiple YouTube channels using tools like Grafana, ViewStats, and YouTube Studio
• Identify emerging trends, content gaps, and high-opportunity formats within our verticals
• Pitch compelling, data-backed video ideas to writers, channel leads, and on-screen talent
• Collaborate with and help lead writing teams by assigning ideas, reviewing scripts, and providing clear feedback
• Present data-driven insights to cross-functional teams and contribute to creative brainstorms
• Ensure every concept ladder ups to the brand’s voice and audience goals
• Partner with strategy team to shape content development playbooks and iterate on what works

Preferred Qualifications

• Experience working directly with creators or influencer talent
• Familiarity with thumbnail/title strategy
• Background in writing or content development

Benefits

• 100% Company paid Medical Insurance
• Company sponsored Dental and Vision Insurance
• 401K with a 3% non-elective contribution from TBNR LLC that fully vests immediately
• Flexible time off with 8 Company paid holidays