Ideation Strategist

Summary

Join TBNR Productions as a data-savvy Ideation Strategist and help shape the future of YouTube content across a growing network of channels. You will monitor performance data, identify trends and content gaps, pitch video ideas, collaborate with writers and talent, and present data-driven insights. This role requires 1–3 years of experience in content strategy or YouTube-focused roles, proficiency in analyzing YouTube metrics using specific tools, strong storytelling instincts, and excellent communication skills. Bonus points are awarded for experience with creators or influencer talent, thumbnail/title strategy, and writing or content development. The position offers the opportunity to work in a fast-paced environment and contribute to innovative content creation. Full-time employees are eligible for various benefits.

Requirements

• 1–3 years of experience in content strategy, digital media, or YouTube-focused roles (internship or freelance experience included)
• Proficiency in analyzing and interpreting YouTube metrics, with hands-on experience using Grafana, ViewStats, and YouTube Studio
• Strong storytelling instincts and an understanding of what makes content engaging on YouTube
• A creative problem-solver who’s also deeply data-driven
• Excellent communicator and collaborator—comfortable leading brainstorms, giving feedback, and presenting to creative leads
• A proactive, curious mindset and a passion for digital content and creator culture

Responsibilities

• Monitor performance data across multiple YouTube channels using tools like Grafana, ViewStats, and YouTube Studio
• Identify emerging trends, content gaps, and high-opportunity formats within our verticals
• Pitch compelling, data-backed video ideas to writers, channel leads, and on-screen talent
• Collaborate with and help lead writing teams by assigning ideas, reviewing scripts, and providing clear feedback
• Present data-driven insights to cross-functional teams and contribute to creative brainstorms
• Ensure every concept ladder ups to the brand’s voice and audience goals
• Partner with strategy team to shape content development playbooks and iterate on what works

Preferred Qualifications

• Experience working directly with creators or influencer talent
• Familiarity with thumbnail/title strategy
• Background in writing or content development

Benefits

• 100% Company paid Medical Insurance
• Company sponsored Dental and Vision Insurance
• 401K with a 3% non-elective contribution from TBNR LLC that fully vests immediately
• Flexible time off with 8 Company paid holidays