Influencer Seeding Assistant & Outreach Coordinator

Summary

Join our team as an Influencer Seeding Assistant & Outreach Coordinator! This remote, part-time (20 hours/week) role, ideally overlapping with EST timezone, focuses on building and executing our influencer marketing strategy. You will identify and vet micro-influencers, manage outreach, coordinate gifting, maintain a creator database, archive user-generated content (UGC), and refine standard operating procedures (SOPs). Success requires strong communication, organizational skills, an understanding of health/fitness/lifestyle brands, and proficiency with various tools. The position offers a chance to contribute significantly to a growing influencer seeding program.

Requirements

• Proven experience in influencer marketing, outreach, or brand-ambassador coordination (preferred)
• Strong understanding of the health, fitness, and lifestyle content landscape
• Excellent communication and organizational skills
• Aesthetic eye for social media — you know what “on-brand” looks like
• Proactive, resourceful, and detail-oriented
• Comfortable working independently and as part of a growing team
• Process-driven & spreadsheet-savvy (Google Sheets formulas, pivot tables, Airtable automations, basic Zapier/Make)
• Shopify order-ops knowledge (creating draft orders, applying discount codes, troubleshooting fulfillment errors)
• Database hygiene mindset (deduping, unique IDs, version control)
• Fluency with everyday AI productivity tools (e.g., Fireflies for transcripts, ChatGPT prompts, background-removal apps)
• Comfortable turning raw data into a one-page PDF/Slide summary with key metrics

Responsibilities

• Identify & vet 30-50 fresh micro-influencers (20 k – 60 k followers) each day, ensuring brand-value and aesthetic alignment
• Execute 50-70 personalized DM / email outreaches per day and log follow-ups to keep the pipeline moving
• Coordinate gifting end-to-end: collect sizes and addresses, create Shopify draft orders, book labels, paste tracking links, and update status flags
• Maintain creator database (Airtable / Google Sheets): outreach stage, shipment logs, engagement metrics; flag “Shipped 7 d+ / No Post” cases for action
• Archive UGC promptly: download new posts, file in Drive, run Fireflies transcripts, and hand clean assets to the editing team
• Rename assets and ensure organization is compliant with our creative process
• Refine SOPs & messaging in collaboration with the internal team—update DM templates, benchmarks, and checklists as learnings emerge
• Safeguard brand voice in every creator touchpoint; ensure all communications look, read, and feel unmistakably like the brand

Preferred Qualifications

• Experience with influencer tools/platforms (Aspire, Upfluence, Refunnel, SARAL)
• Previous success with micro-influencer campaigns or gifting programs
• Bilingual: strong written and spoken English and conversational Spanish; can adapt tone for DMs and emails
• Copywriting experience for DM or email outreach
• Previous experience in video editing and an eye for strong video content
• Ideally has a background in creative writing
• Basic Canva or CapCut skills to clip UGC highlights and create simple social graphics