IPG Mediabrands is hiring a
Junior Associate

Summary

Join our team as a Jr. Associate, Digital Activation and be responsible for initial campaign set up, clearing campaign exceptions, maintaining managed service reporting and providing general support.

Requirements

• Post-secondary education or equivalent professional experience - University/College degree in advertising/marketing preferred
• Passion for data, emerging media & technology
• Excellent communication skills (both written and verbal)
• Highly developed organizational skills with a strong attention to detail and accuracy
• Ability to work well under pressure and multi-task in a fast-paced environment
• Fundamental knowledge of online media metrics and analysis
• Strong learning agility, with a passion for continuous development
• Ability to work collaboratively as well as independently
• Proactive approach to problem solving, assisting the team, self-development, etc
• Ability to develop and foster relationships with media partners
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
• Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations

Responsibilities

• Act as an effective liaison with external partners to ensure managed service data follows Initiative guidelines
• Ensure managed service reports are accurately and timely uploaded to Datorama to meet client deadlines
• Compile actionable insights from vendors and distribute to applicable teams
• Manage and clear campaign exceptions with Associates to ensure DSP, Datorama and Mastermind inputs are synced
• Contact Datorama support and ensure the data re-pushing process takes place when it needs to be refreshed
• Accurately set up a variety of campaigns via multiple Demand Side Platforms (DSPs) including DV360, The Trade Desk, Amazon, Verizon etc
• Upload and assign creative in programmatic, digital display, video, mobile, rich media, etc
• Adhere to campaign set up checklist for all campaign launches
• Implement applicable Brand Safety measures to campaigns (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
• Generate DSP conversion and remarketing pixels for Associates
• Generate campaign performance, delivery and site level reports from DSPs
• Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) to the Associates and create optimization recommendations (i.e. site lists) based on reports
• Assist the Associates with campaign troubleshooting related to set up and technical issues to ensure campaigns launch accurately and on time
• Assist the Associates in tracking, measuring, and analyzing post campaign activities
• Work independently and effectively across multiple accounts by utilizing Asana and completing assigned tasks in the timely manner
• Confirm details of client bookings and ensure they accurately match briefing documents
• Input buys into the internal tracking system, QA data inputs, and prepare and revise bookings as required
• Assist planning team in solving billing discrepancies
• Follow up on outstanding invoices as necessary

Benefits

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days
• A flexible hybrid work model that works for you
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone