Junior Demand Generation Manager

Summary

Join Localyze as a Junior Demand Generation Manager and play a crucial role in driving company growth. You will coordinate and execute multi-channel marketing activities, work cross-functionally to optimize sales funnels, manage event logistics, and collaborate with stakeholders. Leverage data-driven analysis to improve campaign performance and ROI. The ideal candidate has 2+ years of B2B marketing experience in SaaS or Tech, proven demand generation skills, and experience with HubSpot. Localyze offers remote work flexibility within specified countries, a workspace allowance, equity, a learning & development budget, a wellness stipend, 28 days of paid time off plus additional days, parental leave, and team meetups.

Requirements

• 2+ years of relevant experience in B2B marketing, demand generation for SaaS or Tech businesses
• Proven experience in demand generation/capture and lead nurturing
• Experience with social media content creation
• Marketing and sales automation/email marketing experience. Particularly with HubSpot
• Experience working on webinar programs, and owned in-person events
• Excellent communication skills, and the ability to clearly articulate ideas
• Experience working cross-functionally with creatives, engineers, analytics, and product managers
• Experience working in global organisations and partnering with teams in multiple time zones, geographies, and cultures

Responsibilities

• Coordinate and execute integrated multi-channel marketing activities, including email, events, and digital media - to drive new leads and pipeline generation
• Work cross-functionally with inbound and outbound teams to optimise sales funnel and improve conversion rates
• Manage competing priorities and logistics for events - including webinar program and our in-person summit, Beyond Borders
• Effectively collaborate across the organisation and communicate detailed campaign plans with key stakeholders within the Growth and Revenue team
• Project manage campaign tasks within Asana, such as owning the email and publication calendar, submitting necessary creative design briefs
• Collaborate with the global revenue team to define target account lists and build unique marketing strategies and campaigns for key prospects
• Ensure database cleanliness, while building key nurturing programs to engage this database
• Regularly evaluate the effectiveness of demand generation campaigns. Provide detailed reports on key metrics and insights, identifying areas for improvement. Use data-driven analysis to recommend strategies for future campaigns, enhancing the overall performance and ROI
• Utilise various intent signals, such as content downloads, event attendance, and social media interactions to identify and engage with high-quality prospects

Benefits

• No Office, No Borders : Embrace the freedom to work from anywhere within our entities in Germany, Portugal, Spain, or the UK. Plus, make the most of Workations !
• Craft Your Workspace : Create your ideal workspace with our annual LocaBoost allowance, you can kit out your home office or put it towards a local coworking space – the choice is yours
• Equity for All : We believe in shared success. Join us, and not only become part of the Localyze team, but also an integral stakeholder in our growth with an attractive equity plan
• Grow With Purpose : Fuel your growth mindset with an annual learning & development budget. We're invested in your career journey
• Wellness Boost : Balancing work and life is an art, and we're here to support you. Enjoy a monthly wellness stipend to be spent flexibly, plus access to OpenUp for 1:1 coaching sessions, unlimited courses, digital resources, and roundtable discussions
• Out of the ‘Virtual’ Office : Enjoy 28 days of paid time off, plus local public holidays, and here's a little extra – an additional celebratory day off just for you!
• Family First : Welcoming a new family member? Take the time you need with parental leave to bond and cherish those precious moments
• Globetrotter Gatherings : Keep the team spirit high with not one but two team meetups per year. And wait for it – an annual international company-wide retreat. Picture this: Portugal in 2022, Italy in 2023 – and who knows where next?