Lead, Advertising Measurement

Summary

Join Reddit's Marketing Sciences team as a Measurement Lead and help advertisers succeed on our platform. This integral role involves advertising measurement execution, strategy development, client consultation, and collaboration with various teams. You will leverage measurement results to drive business growth, develop best practices, and work with vendors and internal teams. The position requires extensive experience in advertising or analytics, familiarity with various measurement methodologies, and strong communication skills. Reddit offers a comprehensive benefits package including healthcare, 401k matching, professional development funds, flexible vacation, parental leave, and more.

Requirements

• 4+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising
• Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
• Knowledge of North America Measurement solutions, vendors, and norms
• A knowledge of experimentation and familiarity with the underlying statistical methods
• A strong background in the execution, analysis, and presentation of quantitative advertising research
• Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
• Experience working with measurement vendors, product management, and product marketing teams to bring new services and capabilities to life at a technology company
• A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
• Exceptional written and oral communication skills – you’re articulate and engaging

Responsibilities

• Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation, vendor relationships, and working closely with Reddit’s sales, product, and product marketing teams
• Leverage measurement results to drive business growth for our clients - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness
• Develop and execute mutual learning plans with clients in order to co-develop Reddit best practices.  Work and consult across a breadth of measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling
• Work with measurement vendors and with advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit
• Support our go-to-market teams with your measurement expertise, industry knowledge, and insights

Benefits

• Comprehensive Healthcare Benefits
• 401k Matching
• Workspace benefits for your home office
• Personal & Professional development funds
• Family Planning Support
• Flexible Vacation (please use them!) & Reddit Global Wellness Days
• 4+ months paid Parental Leave
• Paid Volunteer time off