Lead Product Manager, MarTech and Promotions

Summary

Join PENN Entertainment’s digital team and lead the vision and execution of Penn Interactive’s dynamic digital portfolio, including ESPN BET, theScore Bet, theScore Media, and iCasino. As a Product Leader, you will own and evolve the Marketing Technology (MarTech) strategy, unifying user-facing product experiences and backend marketing systems to drive acquisition, activation, and long-term retention. This high-impact role requires strong product skills, collaboration abilities, and a passion for performance marketing. You will work with cross-functional stakeholders across marketing, engineering, data, design, compliance, and finance. The ideal candidate possesses 8+ years of product management experience, including 2+ years of team leadership and proven MarTech expertise. PENN Entertainment offers a competitive compensation package, comprehensive benefits, a fun work environment, and education/conference reimbursements.

Requirements

• 8+ years of product management experience, including 2+ years of team leadership
• Proven experience in MarTech—spanning paid marketing, SEO, attribution, and data privacy
• Strong familiarity with B2C growth loops, including acquisition, activation, promotions, and retention strategies
• Experience with reward systems, bonus mechanics, and personalization in sports betting, iGaming, or adjacent industries
• Deep understanding of the tools, workflows, and KPIs used by growth marketing teams
• Ability to balance long-term strategy with iterative execution and experimentation
• Highly analytical with a strong data intuition; can dig deep into metrics and marry them with user behavior
• Excellent communicator who can simplify complex topics for technical and non-technical audiences alike
• Strong collaboration instincts and experience working across legal, compliance, marketing, and engineering functions
• Capable of driving results in a high-velocity, evolving environment—while maintaining structure and accountability

Responsibilities

• Own the vision and roadmap for MarTech and promotional experiences, including paid media integrations, organic discovery (SEO/ASO), reward mechanics, and marketing data privacy and consent flows
• Partner with growth, lifecycle, and brand teams to launch scalable and personalized acquisition and engagement strategies
• Define, monitor, and report KPIs that track the effectiveness of campaigns, promotions, and user activation funnels
• Lead initiatives to improve conversion at every stage of the marketing funnel—from ad click to deposit and beyond
• Collaborate with legal, compliance, and data privacy teams to ensure adherence to all applicable regulations, especially around user data usage and consent
• Develop competitive insights and translate market trends into product priorities that keep us ahead of the curve
• Create GTM strategies that ensure internal teams are aligned, trained, and equipped to leverage new capabilities
• Foster a culture of transparency, documentation, and cross-functional visibility in the product development process
• Mentor product managers and contribute to team rituals and best practices that elevate the craft of product management

Benefits

• Competitive compensation package
• Comprehensive Benefits package
• Fun, relaxed work environment
• Education and conference reimbursements