Principal Product Manager

Summary

Join Demandbase as a Principal Product Manager to lead the Personalization product line, defining how B2B marketers leverage intent signals and buyer behavior for personalized experiences driving pipeline. You will design personalized journeys, build AI-powered personalization agents, connect personalization to pipeline, and simplify the marketer experience. This high-impact role requires expertise in personalization, AI, and B2B revenue. You'll report to the VP of Product and collaborate with various teams. The base compensation range is $178,000-$306,000, excluding bonuses. Demandbase offers a comprehensive benefits package, including health insurance, flexible PTO, paid holidays, and a 401(k) plan.

Requirements

• Track Record of Fast Iteration and Strategic Scaling
• You move quickly and ship frequently. You know when to test and when to invest
• Personalization and Martech Expertise
• You know the landscape. You have built on, used, or competed in the Personalization space
• Experience with Agentic or Generative AI Products
• You have built or worked with smart assistants, co-pilots, or autonomous workflows. Not just wrappers or chatbots, but real AI systems that act
• Strong UX and Product Design Instincts
• You value clarity. You have worked with design to create clean, usable, effective product experiences for non-technical users
• B2B Revenue Fluency
• You understand ABM, pipeline stages, sales orchestration, and how to tie marketing actions to revenue. You can speak to CMOs, demand gen leaders, and RevOps

Responsibilities

• Own End to End Personalization Strategy
• Design how Demandbase delivers personalized journeys from ad click to conversion to sales follow-up. Use data from our platform and partner ecosystem
• Build AI Powered Personalization Agents
• Define and ship agents that suggest, test, and deploy personalized content, offers, and messaging. Focus on business goals, not just rules
• Connect Personalization to Pipeline
• Tie experiences to real business outcomes. Trigger content changes by deal stage. Help SDRs use pre-personalized landing pages. Prove how every tactic drives revenue
• Simplify the Marketer Experience
• Build intuitive, UI-first tools that let marketers move fast without needing technical help. Use Demandbase data to give marketers leverage with less effort

Benefits

• Up to 100% paid premiums for Medical and Vision coverage
• Range of mental wellness resources, including access to Modern Health
• Flexible PTO policy
• 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving
• No Internal Meetings Fridays
• Competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance