Lead Strategist, CRM & Loyalty

Summary

Join Bounteous as a Lead Strategist, Loyalty & CRM to design, refine, and optimize CRM and loyalty programs, and retention marketing strategies. You will develop strategies for offers, campaigns, and marketing tactics. This role reports to the Associate Director, Loyalty & CRM and involves close collaboration with Product, Creative, and Analytics & Insights teams. Responsibilities include leading CRM client engagements, leveraging expertise in retention marketing, and consistently measuring and refining programs. You will define and benchmark KPIs, collaborate with cross-functional teams, and create materials for new business opportunities. The ideal candidate possesses a Bachelor's degree, 8 years of relevant experience, and a strong analytical mindset.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• 8 years experience in Marketing, Loyalty Strategy, CRM, Communications with some agency experience
• Understanding of CRM or user level schema for use in segmentation and targeting
• Analytical mindset and unparalleled attention to detail; demonstrated success in measurement of marketing activity; clear understanding of ROI
• Proven experience with utilizing email and sales data for trend analysis
• Excellent written and verbal communication skills

Responsibilities

• Lead CRM client engagements from discovery through deployment
• Leverage expertise in retention based marketing, customer segmentation, lifecycle marketing, and customer engagement strategies to develop programmatic approaches to increase customer lifetime value
• Lead all phases of the engagement and retention initiatives including scoping, discovery, ideation, program design, modeling, launch strategy, and ongoing execution of offers and campaigns
• Consistently measure, monitor, evaluate, and refine engagement and retention programs to maximize incremental revenue and profit results
• Define and benchmark CRM and Loyalty KPIs against the competitive landscape as well as use data and analytics to develop the business case opportunity connected to program design including quantifying ROI and identifying KPIs
• Collaborates closely with cross-functional team across program implementation, solutions engineering and customer success - bridging CRM & Loyalty programs from initial client objectives to optimal execution
• Lead materials creation and presentations for new business opportunities related to CRM & Loyalty
• Responsible for the performance of major accounts from Loyalty & CRM perspective as well as the optimization of CRM
• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Preferred Qualifications

• Enjoy problem solving and making complicated situations simple and painless
• Thrive in a fast-paced startup environment where flexibility and adaptability are key

Benefits

Bounteous is willing to sponsor eligible candidates for employment visas