Learner Engagement Manager

Summary

Join InStride as a Learner Engagement Manager and develop and drive the strategy for engaging employees within a portfolio of corporate partners. This high-profile role involves collaborating with implementation, design, and product teams to enhance learner participation in education programs. You will leverage your strategic planning, omni-channel expertise, and data analysis skills to create impactful marketing campaigns. Strong client relationship management and cross-functional collaboration are crucial for success. The ideal candidate possesses 7+ years of marketing experience in a B2C environment and excels in building relationships with internal and external stakeholders. InStride offers a competitive compensation package and a variety of benefits, including a flexible vacation policy, paid family leave, and best-in-class healthcare.

Requirements

• 7+ years marketing experience in a role developing multi-channel marketing strategies for a variety of clients, within a B2C capacity at minimum
• You’re an effective communicator who excels in building relationships with internal and external stakeholders, from marketing teams to senior client contacts (including C-level executives)
• You’re adaptable and embrace change, pivoting strategies when necessary to meet evolving client and organizational needs while still being timely and on budget
• You have a deep understanding of traditional and digital marketing channels and know how to effectively integrate them into seamless client engagement strategies
• You thrive in a dynamic environment and are energized by the opportunity to craft and execute strategies that drive measurable impact
• You’re a natural problem-solver who uses data and critical thinking to make informed decisions
• You align with our mission to support learners and are motivated by seeing them succeed through your efforts
• Excellent written and verbal communication skills, with strong attention to detail
• Excited by the challenge of building a world-class business that delivers not only high revenue growth and compelling return on investment, but also has a meaningful impact on society
• High EQ, comfort with ambiguity and a “no job too small” startup mentality

Responsibilities

• Own and develop annual multi-channel marketing strategies for a portfolio of corporate partners, driving communications efforts that deliver on the partner’s individual goals
• Analyze campaign and funnel data to generate actionable insights, translating them into strategies that improve engagement, audience segmentation, and program outcomes
• Leverage a deep understanding of marketing channels to create, test, and optimize engagement strategies tailored to each client’s learner audience
• Craft clear campaign briefings and provide direction for Learner Engagement Operations teams that will ultimately drive the development of marketing deliverables
• Partner with internal teams (Corporate Partner Success, Implementation, Product, Learner Support, Academic Partnerships) to align efforts with client KPIs and learner engagement goals with a focus on optimizing the learner journey and accelerating movement through the funnel. Brief operations teams on project needs and oversee execution to ensure success
• Work closely with the Corporate Partner Success team to find opportunities for program expansions in line with our corporate partners’ strategic objectives and support pitch efforts
• Act as a trusted advisor and resident marketing expert through confident communication, strategic rigor and effective presentations that are concise, data-driven and impactful. Your thoughtful cross-functional collaboration and ability to adapt your approach based on client needs earns their confidence to lead meetings independently

Preferred Qualifications

• Strategic Planning : You excel at developing annual marketing and communication strategies for client programs, rooted in audience or industry insights, demonstrating the ability to pivot quickly in response to real-time changes
• Omni-Channel Expertise: You have a deep understanding of traditional and digital marketing channels and know how to effectively integrate them into seamless client engagement strategies
• Data Synthesis and Interpretation: You excel at translating campaign performance and funnel data into actionable strategies that drive learner engagement and client success, effectively communicating data-backed recommendations to stakeholders
• Client Relationship Management: You build trust with clients through confident communication, strategic rigor and effective presentations that are concise, data-driven and impactful. Your thoughtful cross-functional collaboration and ability to adapt your approach based on client needs earns their confidence to lead meetings independently
• Project Leadership: You juggle competing priorities with ease, leading complex projects and cross-CP initiatives with discernment and sound judgment. You take ownership of both strategic planning–but also execution when needed–ensuring successful outcomes
• Emotional Intelligence: You navigate team dynamics with empathy and open communication, fostering a positive and collaborative environment

Benefits

• 401(k) plan with company match
• Flexible vacation policy
• Paid family leave
• Best-in-class health care benefits
• Access to 2,800+ online certificate and degree programs through our Step Forward program