Local & Technical SEO Specialist

Summary

Join Pavago as a Local & Technical SEO Specialist to support a fast-growing digital marketing agency. You will execute comprehensive SEO strategies for HVAC and automotive clients, managing on-site and off-site SEO, improving site infrastructure, and driving digital performance. This role requires a technically strong, detail-oriented, and self-motivated individual who thrives in a fast-paced, remote-first environment. You will be responsible for optimizing Google Business Profiles, managing citations, building backlinks, conducting keyword research, performing SEO audits, and managing e-commerce platforms like Shopify and WordPress. You will also track performance using Google Analytics and Search Console, generate reports, and communicate effectively with the team. This position offers the opportunity to work on meaningful projects and help clients improve their online visibility.

Requirements

• Strong experience managing SEO for service-based businesses with a local presence (e.g., HVAC, plumbing, contractors)
• Technical SEO Expertise: Comfortable running audits, fixing site errors, and optimizing backend SEO elements
• Platform Proficiency: Skilled in Shopify, WordPress, and Cloudways hosting
• Analytical & Detail-Oriented: Able to dig into data, extract trends, and act on insights
• Process-Driven: You thrive with checklists, structured workflows, and clear documentation
• Self-Starter: Able to take initiative, manage deadlines, and deliver without micromanagement
• Collaborative Communicator: Clear, proactive communicator who keeps everyone in the loop
• 2+ years of hands-on SEO experience ideally with both local businesses and e-commerce websites
• Proven success managing Google Business Profiles, local citations, and location-based SEO strategies
• Proficiency with tools like SEMrush, Ahrefs, Screaming Frog, GA4, GSC
• Experience updating and maintaining Shopify and WordPress sites
• Understanding of technical SEO fundamentals: site architecture, structured data, site speed, indexing, etc
• Time management and documentation skills using Toggl, Notion, and collaboration tools like Slack and Gmail

Responsibilities

• Optimize Google Business Profiles (GBP) for HVAC clients
• Manage NAP citations and local directory listings
• Build and manage local backlinks
• Conduct location-specific keyword research and implement localized on-page SEO
• Monitor and report on local ranking performance, especially map pack visibility
• Conduct SEO audits and identify technical issues (site speed, indexing, crawlability, structured data, etc.)
• Manage product schema, canonical tags, internal linking, and image optimization for e-commerce sites
• Optimize product pages, category structures, and metadata for search engine performance
• Perform keyword research and implement optimized content and technical improvements
• Update and maintain client websites built on Shopify, WordPress, and Cloudways
• Troubleshoot performance issues, apply site improvements, and manage hosting-level optimizations
• Use Google Analytics and Google Search Console to track performance and identify opportunities
• Generate monthly performance reports with clear insights and actionable next steps
• Monitor competitor SEO strategies and algorithm changes to adjust tactics accordingly
• Communicate effectively with internal team via Slack, Gmail, and Notion
• Track time and tasks using Toggl and maintain organized documentation and SOPs
• Participate in regular check-ins and planning calls to align on goals and priorities

Preferred Qualifications

Experience working with US-based clients or agencies (preferred)

Benefits

Remote work, flexible hours